social marketing

Summary

Summary: Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

Top Publications

  1. pmc Online interventions for social marketing health behavior change campaigns: a meta-analysis of psychological architectures and adherence factors
    Brian Cugelman
    Statistical Cybermetrics Research Group, Wolverhampton Business School, University of Wolverhampton, Wolverhampton, United Kingdom
    J Med Internet Res 13:e17. 2011
  2. ncbi Social marketing in public health
    Sonya Grier
    The University of Pennsylvania, Colonial Penn Center, Philadelphia, 19104, USA
    Annu Rev Public Health 26:319-39. 2005
  3. pmc Physical activity and food environments: solutions to the obesity epidemic
    James F Sallis
    San Diego State University, San Diego, CA 92103, USA
    Milbank Q 87:123-54. 2009
  4. pmc Recruiting vulnerable populations into research: a systematic review of recruitment interventions
    Stacy J UyBico
    Section of General Internal Medicine, Yale University School of Medicine, New Haven, CT, USA
    J Gen Intern Med 22:852-63. 2007
  5. ncbi Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, Provo, Utah, USA
    Health Promot Pract 9:338-43. 2008
  6. pmc Cluster-randomised trial to evaluate the 'Change for Life' mass media/ social marketing campaign in the UK
    Helen Croker
    Health Behaviour Research Centre, Department of Epidemiology and Public Health, University College London, Gower Street, WC1E 6BT, London, UK
    BMC Public Health 12:404. 2012
  7. ncbi Stop the drama Downunder: a social marketing campaign increases HIV/sexually transmitted infection knowledge and testing in Australian gay men
    Alisa Pedrana
    Centre for Population Health, Burnet Institute, Melbourne, Australia
    Sex Transm Dis 39:651-8. 2012
  8. ncbi Integrating cell phones and mobile technologies into public health practice: a social marketing perspective
    Craig Lefebvre
    Department of Prevention and Public Health, Public Health Communication and Marketing, George Washington University Medical Center in Washington, DC, USA
    Health Promot Pract 10:490-4. 2009
  9. ncbi A 10-year retrospective of research in health mass media campaigns: where do we go from here?
    Seth M Noar
    Department of Communication, University of Kentucky, Lexington, 40506, USA
    J Health Commun 11:21-42. 2006
  10. ncbi No increase in HIV or sexually transmissible infection testing following a social marketing campaign among men who have sex with men
    R Guy
    Centre for Epidemiology and Population Health Research, Macfarlane Burnet Institute for Medical Research and Public Health, Melbourne, Victoria, Australia
    J Epidemiol Community Health 63:391-6. 2009

Detail Information

Publications247 found, 100 shown here

  1. pmc Online interventions for social marketing health behavior change campaigns: a meta-analysis of psychological architectures and adherence factors
    Brian Cugelman
    Statistical Cybermetrics Research Group, Wolverhampton Business School, University of Wolverhampton, Wolverhampton, United Kingdom
    J Med Internet Res 13:e17. 2011
    ....
  2. ncbi Social marketing in public health
    Sonya Grier
    The University of Pennsylvania, Colonial Penn Center, Philadelphia, 19104, USA
    Annu Rev Public Health 26:319-39. 2005
    b>Social marketing, the use of marketing to design and implement programs to promote socially beneficial behavior change, has grown in popularity and usage within the public health community...
  3. pmc Physical activity and food environments: solutions to the obesity epidemic
    James F Sallis
    San Diego State University, San Diego, CA 92103, USA
    Milbank Q 87:123-54. 2009
    ..This article is a status report on research on physical activity and food environments, and it suggests how these findings can be used to improve diet and physical activity and to control or reduce obesity...
  4. pmc Recruiting vulnerable populations into research: a systematic review of recruitment interventions
    Stacy J UyBico
    Section of General Internal Medicine, Yale University School of Medicine, New Haven, CT, USA
    J Gen Intern Med 22:852-63. 2007
    ..Members of vulnerable populations are underrepresented in research studies...
  5. ncbi Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, Provo, Utah, USA
    Health Promot Pract 9:338-43. 2008
    ..0), in which users control communication, holds promise to significantly enhance promotional efforts within social marketing campaigns. Web 2...
  6. pmc Cluster-randomised trial to evaluate the 'Change for Life' mass media/ social marketing campaign in the UK
    Helen Croker
    Health Behaviour Research Centre, Department of Epidemiology and Public Health, University College London, Gower Street, WC1E 6BT, London, UK
    BMC Public Health 12:404. 2012
    b>Social marketing campaigns offer a promising approach to the prevention of childhood obesity. Change4Life (C4L) is a national obesity prevention campaign in England...
  7. ncbi Stop the drama Downunder: a social marketing campaign increases HIV/sexually transmitted infection knowledge and testing in Australian gay men
    Alisa Pedrana
    Centre for Population Health, Burnet Institute, Melbourne, Australia
    Sex Transm Dis 39:651-8. 2012
    ..We evaluated the impact of a social marketing campaign in 2008-2009 aimed to increase health-seeking behavior and STI testing and enhance HIV/STI knowledge ..
  8. ncbi Integrating cell phones and mobile technologies into public health practice: a social marketing perspective
    Craig Lefebvre
    Department of Prevention and Public Health, Public Health Communication and Marketing, George Washington University Medical Center in Washington, DC, USA
    Health Promot Pract 10:490-4. 2009
    ..The focus of the article is framing the use of mobile technologies in public health from a social marketer's perspective--using the 4 Ps marketing mix as a guide...
  9. ncbi A 10-year retrospective of research in health mass media campaigns: where do we go from here?
    Seth M Noar
    Department of Communication, University of Kentucky, Lexington, 40506, USA
    J Health Commun 11:21-42. 2006
    ..Such impact can only be achieved, however, if principles of effective campaign design are carefully followed...
  10. ncbi No increase in HIV or sexually transmissible infection testing following a social marketing campaign among men who have sex with men
    R Guy
    Centre for Epidemiology and Population Health Research, Macfarlane Burnet Institute for Medical Research and Public Health, Melbourne, Victoria, Australia
    J Epidemiol Community Health 63:391-6. 2009
    A social marketing campaign ran in 2004 in the Victoria to increase rates of HIV/sexually transmissible infection (STI) testing among men having sex with men (MSM).
  11. ncbi Sustainability for behaviour change in the fight against antibiotic resistance: a social marketing framework
    Timothy Edgar
    Department of Communication Sciences and Disorders, Emerson College, 120 Boylston Street, Boston, MA 02116, USA
    J Antimicrob Chemother 63:230-7. 2009
    ..In recent years, several scholars have suggested social marketing as the framework for behaviour change that has the greatest chance of sustained success, but the antibiotic ..
  12. ncbi The effectiveness of social marketing interventions for health improvement: what's the evidence?
    Ross Gordon
    Institute for Social Marketing, University of Stirling, Stirling, UK The Open University, UK
    Public Health 120:1133-9. 2006
    To review the effectiveness of social marketing interventions designed to improve diet, increase physical activity, and tackle substance misuse.
  13. pmc The impact of social franchising on the use of reproductive health and family planning services at public commune health stations in Vietnam
    Anh D Ngo
    Vietnam Evidence for Health Policy Project, School of Population Health, University of Queensland, Health Strategy and Policy Institute, 138 Giang Vo Str, Hanoi, Vietnam
    BMC Health Serv Res 10:54. 2010
    ..This study evaluates behavioral outcomes associated with a new approach - the Government Social Franchise (GSF) model - developed to improve RHFP service quality and capacity in Vietnam's commune health stations (CHSs)...
  14. pmc Hombres Sanos: evaluation of a social marketing campaign for heterosexually identified Latino men who have sex with men and women
    Ana P Martinez-Donate
    Department of Population Health Sciences, School of Medicine and Public Health, University of Wisconsin, Madison, WI 53726, USA
    Am J Public Health 100:2532-40. 2010
    We evaluated the effectiveness of Hombres Sanos [Healthy Men] a social marketing campaign to increase condom use and HIV testing among heterosexually identified Latino men, especially among heterosexually identified Latino men who have ..
  15. ncbi A health equity critique of social marketing: where interventions have impact but insufficient reach
    Rebecca Langford
    Department of Anthropology, Durham University, Dawson Building, South Road, Durham DH1 3LE, UK
    Soc Sci Med 83:133-41. 2013
    Health interventions increasingly rely on formative qualitative research and social marketing techniques to effect behavioural change...
  16. ncbi Behavioral indicators of household decision-making and demand for sanitation and potential gains from social marketing in Ghana
    Marion W Jenkins
    Department of Civil and Environmental Engineering, University of California Davis, Davis, CA 95616, USA
    Soc Sci Med 64:2427-42. 2007
    ..The approach is useful for assessing behavioral indicators of sanitation demand in developing countries and suggesting where marketing approaches can and cannot work to accelerate adoption of household sanitation improvements...
  17. pmc Increasing safer sexual behavior among Lao kathoy through an integrated social marketing approach
    Kim Longfield
    Population Services International, 1120 Nineteenth Street NW, Suite 600, Washington, DC 20036, USA
    BMC Public Health 11:872. 2011
    ..Little is known about how to most effectively reach kathoy with HIV prevention programming. This paper evaluates an intervention with Lao kathoy with the objective of increasing safe sex with regular and casual partners...
  18. ncbi Early diagnosis of lung cancer: evaluation of a community-based social marketing intervention
    Victoria L Athey
    Chest Clinic, South Block, Doncaster Royal Infirmary, Armthorpe Road, Doncaster DN2 5LT, UK
    Thorax 67:412-7. 2012
    ..Poor U.K. lung cancer survival rates may, in part, be due to late diagnosis...
  19. ncbi Effectiveness of a social marketing media campaign to reduce oral cancer racial disparities
    Jennifer M Watson
    University of Florida, Department of Community Dentistry and Behavioral Science, PO Box 103628, Gainesville, FL 32610 3628, USA
    J Natl Med Assoc 101:774-82. 2009
    ..The purpose of this study was to provide a systematic evaluation of a theory-driven oral cancer awareness media campaign...
  20. ncbi Social marketing interventions to increase HIV/STI testing uptake among men who have sex with men and male-to-female transgender women
    Chongyi Wei
    Graduate School of Public Health, University of Pittsburgh, Pittsburgh, Pennsylvania, USA, 15261
    Cochrane Database Syst Rev 9:CD009337. 2011
    b>Social marketing interventions have been shown to both promote and change many health-related behaviours and issues...
  21. ncbi System, environmental, and policy changes: using the social-ecological model as a framework for evaluating nutrition education and social marketing programs with low-income audiences
    J Gregson
    Cancer Prevention and Nutrition Section, Public Health Institute, Berkeley, California 94704, USA
    J Nutr Educ 33:S4-15. 2001
    A variety of nutrition education interventions and social marketing initiatives are being used by the Food Stamp Program to improve food resource management, food safety, dietary quality, and food security for low-income households...
  22. ncbi Social marketing improved the consumption of iron-fortified soy sauce among women in China
    Xinying Sun
    School of Public Health, Peking University Health Science Center, Beijing, PR China
    J Nutr Educ Behav 39:302-10. 2007
    To test the feasibility and effectiveness of social marketing on the improvement of women's knowledge, attitudes, and behaviors regarding iron-fortified soy sauce (FeSS).
  23. ncbi Social marketing: should it be used to promote evidence-based health information?
    Giulio Formoso
    CeVEAS Centre for the Evaluation of the Effectiveness of Health Care Pharmacoepidemiology Unit, Viale L Muratori 201 41100 Modena, Italy
    Soc Sci Med 64:949-53. 2007
    ..A "social marketing" approach can help public health researchers make evidence-based information clear and appealing...
  24. pmc Effects of condom social marketing on condom use in developing countries: a systematic review and meta-analysis, 1990-2010
    Michael D Sweat
    The Medical University of South Carolina, Department of Psychiatry and Behavioral Sciences, Charleston, South Carolina 29425, USA
    Bull World Health Organ 90:613-622A. 2012
    To examine the relationship between condom social marketing programmes and condom use.
  25. ncbi The effectiveness of mass communication to change public behavior
    Lorien C Abroms
    Department of Prevention and Community Health, George Washington University School of Public Health and Health Services, Washington, DC 20037, USA
    Annu Rev Public Health 29:219-34. 2008
    ....
  26. ncbi Evaluation of a multifaceted social marketing campaign to increase awareness of and screening for oral cancer in African Americans
    J M Jedele
    Detroit Oral Cancer Prevention Project, School of Dentistry, University of Michigan, 1011 N University Ave, Ann Arbor, MI, USA
    Community Dent Oral Epidemiol 38:371-82. 2010
    A 2-year social marketing media campaign and community education activities were organized to promote screening for oral cancer in a high-risk population in Detroit/Wayne County, Michigan...
  27. pmc Evaluation of a social marketing campaign to support Mexico City's comprehensive smoke-free law
    James F Thrasher
    Correspondence should be sent to James F Thrasher, Department of Health Promotion, Education and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, SC 29208, USA
    Am J Public Health 101:328-35. 2011
    We aimed to assess the level of awareness and impact of a social marketing campaign to promote Mexico City's 2008 comprehensive smoke-free law.
  28. ncbi Social marketing campaigns and children's media use
    W Douglas Evans
    RTI International, USA
    Future Child 18:181-203. 2008
    ..Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, ..
  29. pmc An overview of the "Positive Action for Today's Health" (PATH) trial for increasing walking in low income, ethnic minority communities
    Dawn K Wilson
    Department of Psychology, University of South Carolina, Columbia, SC 29208, United States
    Contemp Clin Trials 31:624-33. 2010
    ..The Positive Action for Today's Health (PATH) trial compares three communities that are randomly assigned to different levels of an environmental intervention to improve safety and access for walking in low income communities...
  30. ncbi Comparative cost analysis of insecticide-treated net delivery strategies: sales supported by social marketing and free distribution through antenatal care
    Manuela De Allegri
    Department of Tropical Hygiene and Public Health, University of Heidelberg, INF 324, 69120 Heidelberg, Germany
    Health Policy Plan 25:28-38. 2010
    ..looking at the cost per ITN distributed for two alternative interventions: subsidized sales supported by social marketing and free distribution to pregnant women through antenatal care (ANC)...
  31. ncbi Public place restrictions on smoking in Canada: assessing the role of the state, media, science and public health advocacy
    Mark Asbridge
    Department of Sociology, University of Toronto, 725 Spadina Avenue, Toronto, Ontario, Canada M5S 2J4
    Soc Sci Med 58:13-24. 2004
    ..Results lend support to the quantitative study of the policy adoption process and to theories of policy making that consider multiple influences on policy adoption...
  32. ncbi Stop the sores: the making and evaluation of a successful social marketing campaign
    Aaron Plant
    Sexually Transmitted Disease Program, Los Angeles County Department of Public Health in Los Angeles, California, USA
    Health Promot Pract 11:23-33. 2010
    ..As part of the public health response to this outbreak, a sustained social marketing campaign was launched in 2002, with the objectives of increasing syphilis testing, knowledge, and awareness ..
  33. ncbi WHO Health Promotion Glossary: new terms
    Ben J Smith
    School of Public Health, University of Sydney, Sydney, New South Wales Australia
    Health Promot Int 21:340-5. 2006
    ..evidence-based health promotion; global health; health impact assessment; needs assessment; self-efficacy; social marketing; sustainable health promotion strategies, and; wellness...
  34. pmc Adapting evidence-based strategies to increase physical activity among African Americans, Hispanics, Hmong, and Native Hawaiians: a social marketing approach
    Mary Ann S Van Duyn
    National Cancer Institute, Center to Reduce Cancer Health Disparities, 6116 Executive Blvd, Suite 602, Rockville, MD 20852, USA
    Prev Chronic Dis 4:A102. 2007
    Using a social marketing approach, we studied how best to adapt proven, evidence-based strategies to increase physical activity for use with underserved racial or ethnic groups.
  35. pmc Understanding and improving access to prompt and effective malaria treatment and care in rural Tanzania: the ACCESS Programme
    Manuel W Hetzel
    Department of Public Health and Epidemiology, Swiss Tropical Institute, Basel, Switzerland
    Malar J 6:83. 2007
    ..Furthermore, access may be influenced by global and national health policies. As a consequence, many malaria episodes in highly endemic countries are not treated appropriately...
  36. ncbi A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: a replication failure
    William DeJong
    Department of Social and Behavioral Sciences and Youth Alcohol Prevention Center, Boston University School of Public Health, Boston, Massachusetts 02118, USA
    Subst Abus 30:127-40. 2009
    ..DeJong et al. J Stud Alcohol. 2006;67:868-879). Additional research is needed to explore whether SNM campaigns are less effective in campus communities with relatively high alcohol retail outlet density...
  37. pmc A legal primer for the obesity prevention movement
    Seth E Mermin
    Public Health Law and Policy, 2201 Broadway, Oakland, CA 94612, USA
    Am J Public Health 99:1799-805. 2009
    ..The goal is to allow policymakers to avoid potential constitutional problems in the formation of obesity prevention policy...
  38. ncbi Review Article: Increasing physical activity with point-of-choice prompts--a systematic review
    Marc Nocon
    Institute for Social Medicine, Epidemiology and Health Economics, Charité University Medical Centre, Berlin, Germany
    Scand J Public Health 38:633-8. 2010
    ..The aim of this review was to assess the effectiveness of point-of-choice prompts for the promotion of stair climbing...
  39. pmc Using a social marketing framework to evaluate recruitment of a prospective study of genetic counseling and testing for the deaf community
    Yoko Kobayashi
    Department of Human Genetics, University of California, Los Angeles, California, USA
    BMC Med Res Methodol 13:145. 2013
    ..b>Social marketing is effective for recruiting hard-to-reach populations because it fosters social inclusion and cohesion by ..
  40. ncbi Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners
    Sharyn J Potter
    University of New Hampshire, Durham, NH 03824, USA
    Violence Against Women 17:797-812. 2011
    The Know Your Power™ social marketing campaign images model active bystander behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred, or have the ..
  41. ncbi Social marketing and the establishment of the ISW-TBE
    Michael Kunze
    Institute of Social Medicine, University of Vienna, Rooseveltplatz 3, A 1090 Vienna, Austria
    Vaccine 21:S62-5. 2003
    Vaccination can only be offered effectively to the general public by the means of social marketing. Experience gained with tick-borne encephalitis (TBE) in Austria will be used to demonstrate the need and importance of this public health ..
  42. pmc Can we measure encoded exposure? Validation evidence from a national campaign
    Brian G Southwell
    School of Journalism and Mass Communication, University of Minnesota, Minneapolis, Minnesota, USA
    J Health Commun 7:445-53. 2002
    ..Also, gross rating points (GRPs) for a campaign advertisement correlated strikingly with average encoded exposure for an advertisement among both youth (r = 0.82) and their parents (r = 0.53)...
  43. ncbi Does social marketing provide a framework for changing healthcare practice?
    Zoe Slote Morris
    Engineering Design Centre, Department of Engineering, University of Cambridge, Trumpington Street, Cambridge CB21PZ, UK
    Health Policy 91:135-41. 2009
    We argue that social marketing can be used as a generic framework for analysing barriers to the take-up of clinical guidelines, and planning interventions which seek to enable this change.
  44. pmc Marketing public health through older adult volunteering: Experience Corps as a social marketing intervention
    Erwin J Tan
    Johns Hopkins Center on Aging and Health, Baltimore, MD 21205, USA
    Am J Public Health 100:727-34. 2010
    We present a social marketing conceptual framework for Experience Corps Baltimore City (EC) in which the desired health outcome is not the promoted product or behavior...
  45. ncbi The effectiveness of a social marketing model on case-finding for COPD in a deprived inner city population
    Ricardo J P José
    Department of Respiratory Medicine, Salford Royal NHS Foundation Trust, Manchester, UK
    Prim Care Respir J 19:104-8. 2010
    To evaluate the effectiveness of a social marketing model on case-finding for COPD in a population with high smoking rates and COPD prevalence.
  46. pmc Confirming "truth": more evidence of a successful tobacco countermarketing campaign in Florida
    Jeff Niederdeppe
    RTI International, Research Triangle Park, NC 27612, USA
    Am J Public Health 94:255-7. 2004
    ..Florida teens had higher levels of "truth" campaign awareness and were more likely to agree with campaign-targeted beliefs; 2 of these beliefs were the only items associated with current smoking...
  47. pmc Evaluation of a social marketing intervention promoting oral rehydration salts in Burundi
    Sethson Kassegne
    Population Services International, Cotonou, Benin
    BMC Public Health 11:155. 2011
    ..In 2004, PSI/Burundi launched a social marketing intervention to promote ORASEL among caregivers of children under five; the product was relaunched in 2006 ..
  48. ncbi DEET mosquito repellent sold through social marketing provides personal protection against malaria in an area of all-night mosquito biting and partial coverage of insecticide-treated nets: a case-control study of effectiveness
    Mark Rowland
    HealthNet International, University Town, Peshawar, Pakistan
    Trop Med Int Health 9:343-50. 2004
    ..Mosbar, a repellent soap containing DEET, was promoted through social marketing in villages in eastern Afghanistan...
  49. ncbi Dogs Are Talking: San Francisco's social marketing campaign to increase syphilis screening
    Sally C Stephens
    CDC CSTE Applied Epidemiology Fellowship, and STD Prevention and Control Services, San Francisco Department of Public Health, 1360 Mission St, San Francisco, CA 94103, USA
    Sex Transm Dis 37:173-6. 2010
    To promote regular syphilis testing among men who have sex with men in San Francisco, a social marketing campaign, Dogs Are Talking, was created...
  50. ncbi Condom social marketing in sub-Saharan Africa and the Total Market Approach
    Steven Chapman
    Population Services International, 1120 19th Street, NW 600, Washington, DC 20036, USA
    Sex Health 9:44-50. 2012
    b>Social marketing interventions are important in developing nations. Both increasing use and shifting users from receiving subsidised condoms need to be pursued using a Total Market Approach (TMA)...
  51. ncbi Clean Hands for Life: results of a large, multicentre, multifaceted, social marketing hand-hygiene campaign
    L A Forrester
    Division of Infection Control, Vancouver Coastal Health, Vancouver, British Columbia, Canada
    J Hosp Infect 74:225-31. 2010
    ..A social marketing approach was used to implement and monitor the effectiveness of the campaign...
  52. ncbi Methodology of the outcome evaluation of the VERB campaign
    Lance D Potter
    Westat, Rockville, Maryland 20850, USA
    Am J Prev Med 34:S230-40. 2008
    ..This article also discusses weighting and imputation, alternative analyses used to assess the adequacy of the propensity methods, and the challenges involved in media campaign evaluations...
  53. ncbi The meaning, effectiveness and future of social marketing
    M Stead
    Institute for Social Marketing, University of Stirling and The Open University, Stirling, UK
    Obes Rev 8:189-93. 2007
  54. ncbi Integrating social media and social marketing: a four-step process
    Rosemary Thackeray
    Brigham Young University, Provo, UT, USA
    Health Promot Pract 13:165-8. 2012
    ..Practitioners can realize social media's untapped potential by incorporating it as part of the larger social marketing strategy, beyond promotion...
  55. ncbi Using a multimedia social marketing campaign to increase active bystanders on the college campus
    Sharyn J Potter
    Department of Sociology, University of New Hampshire, Durham, NH 03824, USA
    J Am Coll Health 60:282-95. 2012
    To evaluate the campus-wide administration of the Know Your Power bystander-oriented social marketing campaign.
  56. ncbi Using an opinion poll to build an obesity-prevention social marketing campaign for low-income Asian and Hispanic immigrants: report of findings
    Sharon Sugerman
    Network for a Healthy California, California Department of Public Health and Public Health Institute, Sacramento, CA 95899 7377, USA
    J Nutr Educ Behav 43:S53-66. 2011
    To gain opinions from low-income, limited-English-speaking Hispanic and Asian immigrants for formative research in a social marketing campaign.
  57. ncbi An evaluation of an attempt to change the snacking habits of pre-school children using social marketing
    J Richards
    Liverpool John Moores University, Faculty of Education, Community and Leisure, IM Marsh Campus, Barkhill Road, Liverpool L17 6BD, UK
    Public Health 123:e31-7. 2009
    To demonstrate the feasibility and value of social marketing over a wide geographical footprint, and to improve the snacking habits of pre-school children.
  58. ncbi The message development tool: a case for effective operationalization of messaging in social marketing practice
    Marifran Mattson
    Department of Communication, Purdue University, West Lafayette, Indiana 47907 2098, USA
    Health Mark Q 27:275-90. 2010
    ..Even though messaging strategies are an essential component of social marketing and are a widely used campaign model, health campaigns based on this framework have not always been able to ..
  59. pmc Using social marketing to manage population health performance
    Michael L Rothschild
    The Wisconsin School of Business, University of Wisconsin, Madison, WI 53716, USA
    Prev Chronic Dis 7:A96. 2010
    Population health can be affected by implementing pay-for-performance measures with key players. From a social marketing perspective, people (both consumers and managers) have choices and will do what they perceive enhances their own self-..
  60. ncbi [Social marketing and public policies for health: campaign to promote smoke-free spaces in Mexico]
    Victor Villalobos
    Instituto Nacional de Salud Publica, Cuernavaca, Morelos, Mexico
    Salud Publica Mex 52:S129-37. 2010
    ..The campaign evaluation indicates a significant impact, which suggests that future campaigns use similar strategies in their development...
  61. ncbi The Solaar HIV prevention program for gay and bisexual Latino men: using social marketing to build capacity for service provision and evaluation
    Ross F Conner
    University of California, Irvine, Urban and Regional Planning, School of Social Ecology, Irvine, CA 92697, USA
    AIDS Educ Prev 17:361-74. 2005
    ..The article focuses in particular on how the partners built new capacity in the area of social marketing to address the challenge of participant recruitment and describes the components of the new campaign...
  62. ncbi Social marketing: how might this contribute to tackling obesity?
    M Rayner
    British Heart Foundation Health Promotion Research Group, Department of Public Health, University of Oxford, Oxford, UK
    Obes Rev 8:195-9. 2007
  63. ncbi Evaluation of a social marketing campaign targeting preschool children
    Susan L Johnson
    Department of Pediatrics, University of Colorado at Denver and Health Sciences Center, Denver, CO 80262, USA
    Am J Health Behav 31:44-55. 2007
    To determine the effectiveness of a pilot social marketing program to increase preschoolers' willingness to try new foods.
  64. ncbi Does entertainment-education work with Latinos in the United States? Identification and the effects of a telenovela breast cancer storyline
    Holley A Wilkin
    Department of Communication, Georgia State University, Atlanta, Georgia 30302 4000, USA
    J Health Commun 12:455-69. 2007
    ..Third, these trends were confirmed and further explored using focus groups of Ladrón viewers. Implications for educating viewers using dramatic serials in the United States are discussed...
  65. pmc Social marketing-based communications to integrate and support the HEALTHY study intervention
    L L DeBar
    Center for Health Research, Kaiser Permanente Northwest, Portland, OR 97227, USA
    Int J Obes (Lond) 33:S52-9. 2009
    ..Here, we describe the conceptual underpinnings and design of the social marketing-based communications component of the HEALTHY study intervention that combined changes in the school ..
  66. ncbi Comparative cost-effectiveness of the components of a behavior change communication campaign on HIV/AIDS in North India
    Suruchi Sood
    Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs JHU CCP, Baltimore, Maryland 21202, USA
    J Health Commun 11:143-62. 2006
    ..The analysis of the comparative cost-effectiveness of individual campaign components provides insights into the planning of resources for communication interventions globally...
  67. ncbi Image gently, step lightly: increasing radiation dose awareness in pediatric interventions through an international social marketing campaign
    Manrita K Sidhu
    Department of Radiology, Seattle Children s Hospital, University of Washington, Seattle, WA 98104, USA
    J Vasc Interv Radiol 20:1115-9. 2009
    ..computed tomography, in 2008 the Alliance for Radiation Safety in Pediatric Imaging launched an international social marketing campaign entitled Image Gently...
  68. ncbi Changing health behaviors with social marketing
    M E Suarez-Almazor
    Department of General Internal Medicine, University of Texas MD Anderson Cancer Center, Houston, TX, USA
    Osteoporos Int 22:461-3. 2011
    b>Social marketing uses marketing techniques to promote healthy attitudes and behaviors...
  69. ncbi Best practices: Strategic stigma change (SSC): five principles for social marketing campaigns to reduce stigma
    Patrick W Corrigan
    College of Psychology, Illinois Institute of Technology, 3424 South State St, Chicago, IL 60616, USA
    Psychiatr Serv 62:824-6. 2011
    ..contact that is targeted, local, credible, and continuous, were developed to inform the growth of large-scale social marketing campaigns supported by governments and nongovernmental organizations...
  70. ncbi Evaluating social marketing: lessons from ShowCase
    Alex Christopoulos
    National Social Marketing Centre, 20 Grosvenor Gardens, London, SW1W ODH, UK
    Perspect Public Health 129:272-6. 2009
    In April 2009, the National Social Marketing Centre launched its new case study resource, ShowCase: a collection of 40 best practice social marketing programmes, predominantly from the UK...
  71. ncbi Does condom social marketing improve health outcomes and increase usage and equitable access?
    Wendy Knerr
    Reprod Health Matters 19:166-73. 2011
    Condom social marketing (CSM) has increased condom supplies, broadened commercial markets for condoms and introduced marketing innovations in developing countries...
  72. pmc Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection
    Thomas P Giordano
    Health Services Research and Development Center of Excellence, Michael E DeBakey VA Medical Center, Houston, TX, USA
    AIDS Behav 17:104-12. 2013
    This demonstration study tested the impact of a 5-month clinic-wide social marketing campaign at improving adherence to antiretroviral therapy (ART)...
  73. ncbi The VERB campaign's strategy for reaching African-American, Hispanic, Asian, and American Indian children and parents
    Marian Huhman
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S194-209. 2008
    ....
  74. ncbi Social marketing: no longer a sideshow
    Philip D Harvey
    DKT International, 1701 K Street NW, Suite 900, Washington, DC 20006, USA
    Stud Fam Plann 39:69-72. 2008
  75. ncbi Mass media barriers to social marketing interventions: the example of sun protection in the UK
    Gillian Ann Kemp
    University of the West of England, Coldharbour Road, Frenchay, Bristol, Bristol BS16 1QY, UK
    Health Promot Int 26:37-45. 2011
    ..Implications for public policy and future research conclude the paper...
  76. ncbi Segmentation on a shoestring: health audience segmentation in limited-budget and local social marketing interventions
    Michael D Slater
    School of Communication, The Ohio State University, Columbus, USA
    Health Promot Pract 7:170-3. 2006
  77. ncbi Evaluation of educational materials from a social marketing campaign to promote folic acid use among Hispanic women: insight from Cuban and Puerto Rican ethnic subgroups
    Gwendolyn P Quinn
    Department of Oncologic Services, College of Medicine, University of South College of Medicine at H Lee Moffitt Cancer Center and Research Institute, Tampa, FL, USA
    J Immigr Minor Health 11:406-14. 2009
    ..Three Sisters/Las Tres Hermanos" is a folic acid social marketing campaign designed for Mexican-American women...
  78. ncbi Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers
    Laura Bellows
    Department of Food Science and Human Nutrition, Colorado State University, Fort Collins, CO 80523 1571, USA
    J Community Health 33:169-78. 2008
    ..a marketing strategy to guide the development of a physical activity component, Food Friends Get Movin' with Mighty Moves , as part of a larger social marketing campaign aimed to decrease the risk for obesity in low-income preschoolers.
  79. ncbi Can social marketing approaches change community attitudes towards leprosy?
    Wendy Brown
    Lepr Rev 77:89-98. 2006
    This essay explores how the concept of social marketing can be employed to change attitudes towards leprosy...
  80. ncbi Using social marketing to increase recruitment of pregnant smokers to smoking cessation service: a success story
    R J Lowry
    Dental School, University of Newcastle upon Tyne, Newcastle upon Tyne, UK
    Public Health 118:239-43. 2004
    ..To explore what it is like to be a pregnant smoker in Sunderland and to inform the development of a Smoking Cessation Programme; to use qualitative techniques to develop a cessation programme tailored to pregnant smokers...
  81. ncbi Stalling HIV through social marketing: prospects in Pakistan
    Sara Husain
    Health Systems Division, Department of Community Health Sciences, Aga Khan University, Karachi corrected
    J Pak Med Assoc 55:294-8. 2005
    ..b>Social marketing is an evolving strategy used to influence human behavior and choices...
  82. ncbi Quit smoking for life--social marketing strategy for youth: a case for Pakistan
    Liaquat Ali Khowaja
    Quality of Life Project, Department of Community Health Sciences, Aga Khan University, Karachi, Pakistan
    J Cancer Educ 25:637-42. 2010
    ..b>Social marketing is an effective strategy to promote healthy attitudes and influence people to make real, sustained health ..
  83. ncbi Arkansas Act 1220 of 2003 to reduce childhood obesity: its implementation and impact on child and adolescent body mass index
    James M Raczynski
    Fay W Boozman College of Public Health, University of Arkansas for Medical Sciences, Little Rock, AR 72205, USA
    J Public Health Policy 30:S124-40. 2009
    ..The Arkansas experience to date may serve to inform the efforts of other states to adopt policies to address the epidemic of childhood obesity...
  84. ncbi Influence of a nationwide social marketing campaign on adolescent drug use
    Lawrence M Scheier
    LARS Research Institute, Inc and Washington University School of Medicine, Department of Psychiatry, Epidemiology and Prevention Research Group, St Louis, Missouri, USA
    J Health Commun 15:240-71. 2010
    ..are discussed in terms of how they depart from previous reports of campaign efficacy and the potential efficacy of social marketing campaigns to reach a large and impressionable youthful audience with strategically placed advertisements.
  85. ncbi Tobacco-prevention messages online: social marketing via the Web
    Carolyn A Lin
    Department of Communication Sciences, University of Connecticut, Storrs, CT 06269 1085, USA
    Health Commun 18:177-93. 2005
    ..In general, the industry sites provided the weakest persuasive messages and medical sites fared only slightly better. Government and grassroots sites rated most highly in presenting their antitobacco campaign messages on the Web...
  86. ncbi A social marketing approach to building a behavioral intervention for congenital cytomegalovirus
    Sheri Lewis Bate
    Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA
    Health Promot Pract 12:349-60. 2011
    ..One way to gather evidence and identify key elements of a successful CMV intervention is through a social marketing approach...
  87. ncbi A failed norms social marketing campaign
    John D Clapp
    School of Social Work, San Diego State University, 5500 Campanile Drive, San Diego, California 92182 4119 USA
    J Stud Alcohol 64:409-14. 2003
    In this article we test the efficacy of an intensive norms social marketing campaign to reduce heavy drinking among college students living in a residence hall.
  88. ncbi Coverage of breast cancer in the Australian print media--does advertising and editorial coverage reflect correct social marketing messages?
    Sandra C Jones
    Health and Productivity Research Centre, University of Wollongong, Wollongong, Australia
    J Health Commun 9:309-25. 2004
    ..The media are an important source of health information for many women--through both direct social marketing advertisements and indirect dissemination of information via editorial content...
  89. ncbi POWER for reproductive health: results from a social marketing campaign promoting female and male condoms
    Sheana S Bull
    Colorado Health Outcomes Program, University of Colorado Health Sciences Center, Aurora, Colorado 80045 0508, USA
    J Adolesc Health 43:71-8. 2008
    To evaluate effects of a 6-month social marketing campaign on awareness of, attitudes toward and use of female as well as male condoms for 15-25 year-old-women.
  90. ncbi A convergent diffusion and social marketing approach for disseminating proven approaches to physical activity promotion
    James W Dearing
    Clinical Research Unit, Kaiser Permanente of Colorado, Denver, Colorado, USA
    Am J Prev Med 31:S11-23. 2006
    Approaches from diffusion of innovations and social marketing are used here to propose efficient means to promote and enhance the dissemination of evidence-based physical activity programs...
  91. ncbi Mosquito nets and the poor: can social marketing redress inequities in access?
    Rose Nathan
    Ifakara Health Research and Development Centre, Ifakara, Tanzania
    Trop Med Int Health 9:1121-6. 2004
    ..However, implementation of efficient delivery mechanisms remains a challenge. We investigated whether social marketing of treated mosquito nets results in decreased equity in rural Tanzania, through household surveys before the ..
  92. ncbi Targeting and tailoring physical activity information using print and information technologies
    Melissa A Napolitano
    Center for Physical Activity Research, Brown Medical School and the Miriam Hospital Centers for Behavioral and Preventive Medicine, Providence, Rhode Island 02903, USA
    Exerc Sport Sci Rev 30:122-8. 2002
    ..This paper focuses on targeting and tailoring physical activity information, and the use of mediated interventions, specifically those using print, and other information technologies for promoting physical activity...
  93. ncbi Social marketing of pre-packaged treatment for men with urethral discharge (Clear Seven) in Uganda
    B Jacobs
    Medical Research Council Programme on AIDS, Uganda Virus Research Institute, Entebbe, Uganda
    Int J STD AIDS 14:216-21. 2003
    We implemented social marketing of pre-packaged treatment for men with urethral discharge (Clear Seven) in Uganda, and studied its feasibility, acceptability and effectiveness as a possible means to treat STDs and thereby prevent HIV...
  94. ncbi From awareness to adoption: the effect of AIDS education and condom social marketing on condom use in Tanzania (1993-1996)
    Parfait M Eloundou-Enyegue
    Department of Rural Sociology, Cornell University, USA
    J Biosoc Sci 37:257-68. 2005
    ..event-history data covering a four-year period to examine the timing of exposure to HIV/AIDS education and social marketing condom promotion campaigns, relative to the timing of changes in sexual risk behaviour in Tanzania...
  95. ncbi Increasing equity of access to point-of-use water treatment products through social marketing and entrepreneurship: a case study in western Kenya
    Matthew C Freeman
    Center for Global Safe Water, Hubert Department of Global Health, Rollins School of Public Health, Emory University, Atlanta, GA 30322, USA
    J Water Health 7:527-34. 2009
    Point-of-use water chlorination reduces diarrhoea risk by 25-85%. Social marketing has expanded access to inexpensive sodium hypochlorite for water treatment, at a cost of less than US$0.01 per day, in Kenya...
  96. pmc Cost-effectiveness of social marketing of insecticide-treated nets for malaria control in the United Republic of Tanzania
    Kara Hanson
    Health Policy Unit, London School of Hygiene and Tropical Medicine, London, England
    Bull World Health Organ 81:269-76. 2003
    To assess the costs and consequences of a social marketing approach to malaria control in children by means of insecticide-treated nets in two rural districts of the United Republic of Tanzania, compared with no net use.
  97. pmc The reach and impact of social marketing and reproductive health communication campaigns in Zambia
    Ronan Van Rossem
    Department of International Health and Development, School of Public Health and Tropical Medicine, Tulane University, 1440 Canal Street, Suite 2200, New Orleans, LA 70112, USA
    BMC Public Health 7:352. 2007
    ..To address reproductive health problems and the HIV/AIDS epidemic in Zambia, several social marketing and health communication programs focusing on reproductive and HIV/AIDS prevention programs are being ..
  98. pmc Smoking and the new health education in Britain 1950s-1970s
    Virginia Berridge
    Centre for History in Public Health, Department of Public Health and Policy, London School of Hygiene and Tropical Medicine, England
    Am J Public Health 95:956-64. 2005
    ..This approach drew from road safety and drink driving models, US advertising theory, relocation of health education within the central government, the arrival of mass consumption, and the rise of the "new public health" agenda...
  99. ncbi Recruitment of African-American pre-adolescent girls into an obesity prevention trial: the GEMS pilot studies
    Mary Story
    University of Minnesota, Division of Epidemiology, Minneapolis, Minnesota 55454, USA
    Ethn Dis 13:S78-87. 2003
    ..The objective of this report is to describe the methods used to recruit 8- to 10-year-old African-American girls into four 12-week randomized controlled pilot studies on obesity prevention...
  100. pmc How social marketing works in health care
    W Douglas Evans
    Health Promotion Research, RTI International, Washington, DC corrected 20036, USA
    BMJ 332:1207-10. 2006
  101. pmc The impact of a hybrid social marketing intervention on inequities in access, ownership and use of insecticide-treated nets
    Sohail Agha
    Department of International Health and Development, School of Public Health and Tropical Medicine, Tulane University, New Orleans, USA
    Malar J 6:13. 2007
    ..b>Social marketing techniques were used for product and message development...

Research Grants76

  1. Reducing Alcohol & Risks Among Young Females
    LYDIA O DONNELL; Fiscal Year: 2007
    ..The goal is to set young women on a course that protects their health and reduces the burden that problem drinking and HIV disease is taking on African American and Latino communities. ..
  2. Stigma & Behavioral Health in Urban Employers from China & US
    Patrick Corrigan; Fiscal Year: 2007
    ..Data from this study will be especially important for the development of future stigma-change programs. ..
  3. COMMUNITY STEPS TO MINORITY YOUTH FITNESS
    Antronette Yancey; Fiscal Year: 2002
    ..Mediating variables are self-report behaviors and attitudes. 4. Compile and distribute a resource book that includes those behavior change strategies that were observed to work best with this population. ..
  4. Impact/HIV Intervention/Adolescent Males Leaving Jail
    Nicholas Freudenberg; Fiscal Year: 2005
    ..This sub-study will also be used to tailor the intervention tested in this proposal for adolescent females. ..
  5. Transdisciplinary Research on Urban Health Collaborative (RMI)
    Nicholas Freudenberg; Fiscal Year: 2008
    ..This application will provide support for the institutionalization of these efforts at the University that educates more researchers and professionals involved in urban health than any university in the nation. [unreadable] [unreadable]..
  6. Economic Contextual Influences on Population Diet and Obesity
    Lisa Powell; Fiscal Year: 2010
    ..abstract_text> ..
  7. Sustainable strategies for increasing CIS use among African American and Hispanic
    Matthew Kreuter; Fiscal Year: 2007
    ..Because the intervention is highly integrated within current CIS structure and practices, this approach can be readily adopted if research evidence establishes its effectiveness. [unreadable] [unreadable] [unreadable]..
  8. Minority Pre-doctoral Education to Reduce Disparities
    Matthew Kreuter; Fiscal Year: 2007
    ..The School of Public Health and Graduate School at Saint Louis University are strongly committed to this program, and have pledged 85% tuition scholarships for students involved. [unreadable] [unreadable]..
  9. Affecting Perceived Risks and Ambivalence About Smoking
    Isaac Lipkus; Fiscal Year: 2004
    ....
  10. Effects of Communicating RPFNA Results on Decisions about Tamoxifen Use
    Isaac Lipkus; Fiscal Year: 2008
    ..unreadable] [unreadable] [unreadable]..
  11. The Feasibility of Earlier Detection of Ovarian Cancer Using Symptom Reports
    Marin Andersen; Fiscal Year: 2009
    ..Outcomes of such an approach for women with and without the identified pattern of symptoms will be examined. ..
  12. Increasing Attention to Smoking Risk Messages
    Isaac Lipkus; Fiscal Year: 2008
    ..g., quit attempts, amount smoked, and actual cessation). [unreadable] [unreadable] [unreadable]..
  13. Smoking Trajectories amid Waning State Program Budgets
    Lois Biener; Fiscal Year: 2008
    ..abstract_text> ..
  14. Society for Pediatric & Perinatal Epidemiologic Research
    Anna Maria Siega Riz; Fiscal Year: 2006
    ....
  15. Thought, Affect, and Motivation to Quit Smoking
    Kevin McCaul; Fiscal Year: 2005
    ..The data will have implications for constructing risk messages and for how health professionals might encourage quit attempts among the millions of Americans who continue to smoke. ..
  16. HIV, Race and Survival in the Highly Active Therapy Era
    Thomas Giordano; Fiscal Year: 2007
    ..unreadable] [unreadable]..
  17. Reducing High-Risk College Drinking Environments
    John Clapp; Fiscal Year: 2008
    ..The proposed research program is designed to systematically address gaps in the literature concerning environmental prevention among college students. ..
  18. Teleconference Group: Breast Cancer In African Americans
    SUE HEINEY; Fiscal Year: 2009
    ..The study findings are expected to inform about the effectiveness of TGs in AAWBC and lay the groundwork for exploring if reducing disparities in psychosocial care have a health benefit. ..
  19. PROMOTING EXERCISE, SLEEP AND WELL BEING IN OLDER ADULTS
    Abby King; Fiscal Year: 2002
    ..abstract_text> ..
  20. Alcohol Screening and Brief Intervention in an EAP
    Jeremy Bray; Fiscal Year: 2008
    ..Taken together, our findings will provide researchers, EAP professionals, employers, and policy makers with a complete picture of the costs, benefits, feasibility, and sustainability of an SBI program within an EAP. ..
  21. CSA Prevention Training for Child Care Professionals: Stewards of Children
    Alyssa Rheingold; Fiscal Year: 2008
    ..abstract_text> ..
  22. Changes in Alcohol Availability and HIV Rates
    Richard Scribner; Fiscal Year: 2009
    ..Study Hypothesis 2: Changes in alcohol outlet density at the census tract level will explain a significant amount of the trend in HIV/AIDS and gonorrhea rates over the study period. ..
  23. Adolescent Drug and HIV Prevention in South Africa
    Edward Smith; Fiscal Year: 2007
    ..This study addresses a pressing need in South Africa as the separate, and interrelated, rates of substance use and risky sexual behavior is among the highest in the world (Flisher, 1993, 1996, in press). ..
  24. Obesity Prevention/Control /Community Recreation Centers
    John P Elder; Fiscal Year: 2010
    ..To assess the impact of hypothesized intervention moderator variables (e.g., race/ethnicity demographics, acculturation, immutable environmental factors) on behavioral and weight outcomes. ..
  25. Tobacco Cessation Treatment for Pregnant Alaska Natives
    Christi Patten; Fiscal Year: 2006
    ..The overall health related objective of this line of research is to develop effective treatment programs with and for Alaska Native pregnant women that will ultimately reduce the risk of tobacco-related disease. [unreadable] [unreadable]..
  26. HIV Intervention Effectiveness in Developing Countries
    Michael Sweat; Fiscal Year: 2007
    ..1) HlV voluntary counseling and testing, (2) peer education, (3) empowerment interventions, (4) condom social marketing, (5) needle exchange, (6) mass media, (7) partner notification, (8) abstinence-based interventions, (9) care ..
  27. Evaluating Low Ignition Propensity Cigarette Legislation
    RICHARD O CONNOR; Fiscal Year: 2009
    ..Taken together, these studies comprise a comprehensive evaluation of the potential impacts of this harm-reduction policy, which will inform policymakers in other jurisdictions considering similar regulations. ..
  28. EXERCISE ADVICE BY HUMAN OR COMPUTER--TESTING 2 THEORIES
    Abby King; Fiscal Year: 2002
    ..Possible moderators and mediators of the response to intervention will be explored, as will costs associated with each intervention program. ..
  29. Disseminating Go Sun Smart to a Recreation Industry
    David Buller; Fiscal Year: 2007
    ..unreadable] [unreadable]..
  30. Bloodborne Pathogen Risk in Home Healthcare Workers
    Robyn Gershon; Fiscal Year: 2007
    ..This study will improve our understanding of the risks facing home health care workers and allow us to focus our risk management energies and resources appropriately. ..
  31. Computer-Based Physical Activity Advice for Ethnic Minority Aging Adults
    Abby King; Fiscal Year: 2008
    ..S. population. [unreadable] [unreadable] [unreadable]..
  32. Neighborhood Impact on Physical Activity in Older Adults
    Abby King; Fiscal Year: 2007
    ..abstract_text> ..
  33. Faith-Based Breast Cancer Screening Intervention
    LANA SUE KA OPUA; Fiscal Year: 2008
    ..abstract_text> ..
  34. College Alcohol Environmental and College Drinking
    Richard Scribner; Fiscal Year: 2007
    ..The project represents an initial effort at understanding the relative importance of campus/community level factors in impacting college drinking outcomes. Such knowledge is essential for the development of effective prevention efforts. ..
  35. Cognitive Behavioral Determinants in Knee Replacement
    Maria Suarez Almazor; Fiscal Year: 2007
    ..The intervention will be based on cognitive behavioral strategies. ..
  36. Obesity Prevention in Latino Home and Community Environ*
    John Elder; Fiscal Year: 2006
    ..Moderator variables will include acculturation, socioeconomic status and GIS measures in the community. ..
  37. EFFECTIVE MEDIA STRATEGIES FOR DRUG ABUSE PREVENTION
    Philip Palmgreen; Fiscal Year: 2002
    ....
  38. HIV/STD PREVENTION COST-EFFECTIVENESS: METHODS & APPLICS
    Steven Pinkerton; Fiscal Year: 2004
    ....
  39. SUNNY DAYS HEALTHY WAYS GRADES 6-8 SUN SAFETY CURRICULUM
    David Buller; Fiscal Year: 2002
    ....
  40. Measuring Oral Disease Burden for Planning Services
    Michael Ross; Fiscal Year: 2003
    ..The principal investigator is based in Houston, Texas (USA) and the collaborators are based in Cape Town (South Africa), Dar es Salaam (Tanzania), and London (UK). ..
  41. Welfare Reform, Fertility and Reproductive Behavior
    Robert Kaestner; Fiscal Year: 2003
    ....
  42. ADOLESCENTS USE OF COMPLEMENTARY ALTERNATIVE MEDICINE
    Jonathan Klein; Fiscal Year: 2002
    ..Additionally, since alternative therapies can have potentially serious side-effects or drug interactions, insight into how and when alternative medicine use is disclosed may help clinicians provide better care to adolescents. ..
  43. Health Behavior Change in Cancer Patients and Families
    Carolyn Rabin; Fiscal Year: 2003
    ..This brief assessment study, therefore, has the potential to shed light on an important area of primary and secondary cancer prevention. ..
  44. STUDY OF LDL OXIDIZABILITY IN THE NCEP PLUS DIET
    Latha Palaniappan; Fiscal Year: 2002
    ..The applicant will examine the susceptibility of LDL to oxidation in serum samples obtained at the end of the study period in both groups by measuring the lag phase of conjugated diene formation induced by Copper++. ..
  45. WEB BASED TOOL TO ASSIST PHYSICIAN DELIVERED PREVENTIVE
    Amy Mirand; Fiscal Year: 2002
    ..abstract_text> ..
  46. Body Image Treatment for Weight Concerned Smokers
    Matthew Clark; Fiscal Year: 2002
    ..Dependent measures include 7-day point prevalence smoking abstinence confirmed with expired air carbon monoxide, and self-report measures of body image satisfaction and weight concerns. ..
  47. EGO DEPLETION PATTERNS AND SELF-CONTROL FAILURE
    ROY BAUMEISTER; Fiscal Year: 2001
    ..The fourth section will explore several implications and applications of the depletion of self: vulnerability to loss of self-esteem from ego threat; prejudice; procrastination; and overeating. ..
  48. REACH FOR HEALTH HIGH SCHOOL RISK PREVENTION FOLLOW-UP
    LYDIA O DONNELL; Fiscal Year: 2001
    ..They aim to: 1. Assess the longitudinal impact of RFH interventions for young adolescents on the multiple-risk behaviors of cigarette, alcohol, and ..
  49. EVALUATION OF A CIGARETTE SUBSTITUTE
    John Hughes; Fiscal Year: 2001
    ..We believe it imperative to begin studying these substitutes so that, unlike low-tar/low nicotine cigarettes, we will know whether their introduction is good or bad for public health. ..
  50. Health Promotion for Women with Fibromyalgia
    Alexa Stuifbergen; Fiscal Year: 2006
    ..Hierarchical linear modeling techniques will be used to determine the significance of group by time interactions across the four measurement periods. ..
  51. Prevention of obesity in children with PAAC
    Joseph Donnelly; Fiscal Year: 2006
    ..Additionally, PAAC will offer a strategy to increase physical activity during the school day that is complimentary to academics and does not diminish or compete for the time allocated for academic instruction. ..
  52. Treatment adherence in minorities with rheumatic disease
    Maria Suarez Almazor; Fiscal Year: 2006
    ....
  53. Intervention for Support Persons to Help Smokers Quit
    Christi Patten; Fiscal Year: 2005
    ..Support persons (N=60) will be recruited and randomly assigned to self-help intervention or telephone counseling. The smokers will be enrolled as study subjects but will be contacted for assessments only. ..
  54. INTERNET--A CHANGE AGENT FOR RURAL MULTICULTURAL ADULTS
    David Buller; Fiscal Year: 2003
    ..They will be posttested by telephone by AMC's Computer-assisted Telephone Interviewing Core. Adults in the control condition will be wait-listed for the intervention, which will be available after they complete the posttest. ..
  55. EXPERT SYSTEM INTERVENTION--DOMESTIC VIOLENCE OFFENDERS
    DEBORAH LEVESQUE; Fiscal Year: 2004
    ..abstract_text> ..
  56. INTERNET--HOME BASED TREATMENT FOR ADOLESCENT SMOKERS
    Christi Patten; Fiscal Year: 2001
    ..Adolescents will be recruited for participation in the study from four geographically and ethnically diverse locations. The study will be conducted by the Mayo Clinic, Rochester, MN and the University of Wisconsin, Madison, WI. ..
  57. Neighborhood Impact on Physical Activity in At-Risk Older Adults
    Abby C King; Fiscal Year: 2010
    ..S. population. ..
  58. Female Condom Use in South African College Students
    Joanne Mantell; Fiscal Year: 2008
    ..If successful, this brief intervention should be widely replicable in other similar settings. ..
  59. PROCESSING PSAS: PRODUCTION PACING, EMOTION, AND AROUSAL
    Annie Lang; Fiscal Year: 2002
    ..Results should provide findings that will greatly expand our knowledge of how adolescents process media and can be applied to make PSAs that are more memorable and have greater behavioral impact on young people. ..
  60. ONLINE DOMESTIC VIOLENCE EDUCATION FOR PHYSICIANS
    John Harris; Fiscal Year: 2004
    ..proposed commercial application: not available ..
  61. POSTDOCTORAL TRAINING PROGRAM IN SAS PREVENTION
    Robin Mermelstein; Fiscal Year: 2008
    ..Trainees participate with prevention interventionists and researchers from collaborating community programs. ..
  62. Ecological Analysis of Physical Activity
    James Sallis; Fiscal Year: 2004
    ..Results will inform public health, land use, and transportation policies that could have population-wide impacts on physical activity. ..
  63. Women's Exercise Injuries: Incidence and Risk Factors
    James R Morrow; Fiscal Year: 2010
    ..abstract_text> ..
  64. CAN SOCIAL NORMS MARKETING REDUCE HIGH-RISK DRINKING?
    William DeJong; Fiscal Year: 2003
    ..5) In Year 5, continue and complete data analysis to meet the outlined aims of the study. ..
  65. LIFE SKILLS INFUSION/PREVENTION IN RURAL JUNIOR HIGH
    Edward Smith; Fiscal Year: 2002
    ..Finally, we hypothesize that the I-LST will have better acceptance among the teachers and they will continue to implement the program, and at higher levels of fidelity, than the LST teachers. ..
  66. BLOODBORNE EXPOSURE MANAGEMENT
    Robyn Gershon; Fiscal Year: 2001
    ..This study will identify barriers to appropriate implementation of the Guidelines and allow us to focus our energies and resources on specific improvements in order to minimize the risk of infection to exposed employees. ..
  67. Text Messaging for Abstinence and HIV Risk Prevention
    Sheana Bull; Fiscal Year: 2008
    ..unreadable] [unreadable] [unreadable] [unreadable]..
  68. Dynamic Models of Adolescent Drug Use Prevention
    LAWRENCE SCHEIER; Fiscal Year: 2002
    ..This study has the potential of informing prevention science with regard efficacious intervention strategies that extend to a wide range of ethnic groups during the critical and formative years of adolescence. ..
  69. Simulation Tool for HIV/STD Cost-Effectiveness Analysis
    Steven Pinkerton; Fiscal Year: 2006
    ..abstract_text> ..
  70. Youth Alcohol, Tobacco and Marijuana Use: Effects of Hours of Work and Wages
    Robert Kaestner; Fiscal Year: 2009
    ..The proposed research will identify the importance of employment and earned income on youth substance use and produce information that can be used to design effective public health policy to address this problem. ..
  71. ACTIVATING MULTIETHNIC YOUTH FOR SMOKING PREVENTION
    Karen Glanz; Fiscal Year: 2002
    ..abstract_text> ..
  72. Study Designs & Analytic Strategies for Environmental & Policy Research in Obesit
    James Sallis; Fiscal Year: 2008
    ..New investigators and minority investigators will be invited to participate in the conference. (End of Abstract) [unreadable] [unreadable] [unreadable]..
  73. Efficacy of DVD Technology in COPD Self-Management Education of Rural Patients
    Michael Stellefson; Fiscal Year: 2007
    ..unreadable] [unreadable] [unreadable]..
  74. REACH FOR HEALTH--MIDDLE CHILDHOOD RISK PREVENTION STUDY
    LYDIA O DONNELL; Fiscal Year: 2004
    ..6. Collect data on the costs and process of implementation to inform subsequent dissemination. ..