- Consumers' attitudes and behavior toward prescription drug advertisingNithima Sumpradit
University of Michigan, Department of Administrative and Social Sciences, College of Pharmacy, Ann Arbor, USA
Am J Health Behav 26:68-75. 2002..To explore how consumers' characteristics interact with direct-to-consumer advertising (DTCA) to influence 2 behaviors: information seeking and asking for prescription...
- A cross-media content analysis of motivational themes in direct-to-consumer prescription drug advertisingNithima Sumpradit
Department of Social and Administrative Sciences, College of Pharmacy, University of Michigan, Ann Arbor, Michigan 48105, USA
Clin Ther 26:135-54. 2004..Direct-to-consumer (DTC) advertising of prescription drugs is a widely discussed issue in health care. However, little is known about the characteristics of the motivational themes used in this type of advertising...