Affiliation: University of Stirling
- Young people's exposure to point-of-sale tobacco products and promotionsM Stead
Institute for Social Marketing, School of Health Sciences, University of Stirling, Stirling FK9 4LA, UK Electronic address
Public Health 136:48-56. 2016..In this study we use a novel method for evaluating POS exposure based on young people's use of retail outlets and recall of tobacco displays and observational data on the characteristics of displays...
- Why are some people more successful at lifestyle change than others? Factors associated with successful weight loss in the BeWEL randomised controlled trial of adults at risk of colorectal cancerMartine Stead
Institute for Social Marketing, University of Stirling, Stirling, FK9 4LA, Scotland, UK
Int J Behav Nutr Phys Act 12:87. 2015..However, the differential responses of participants to the programme were notable. This study aimed to explore the factors associated with success and to identify implications for future programme design...
- Meeting the challenges of recruitment to multicentre, community-based, lifestyle-change trials: a case study of the BeWEL trialShaun Treweek
Health Services Research Unit, University of Aberdeen, Health Sciences Building, Foresterhill, Aberdeen AB25 2ZD, UK
Trials 14:436. 2013..This case study describes how this challenge was met for the BeWEL trial, which evaluated the impact of a diet and physical activity intervention on body weight in people who had had pre-cancerous bowel polyps...
- Determining the impact of smoking point of sale legislation among youth (Display) study: a protocol for an evaluation of public health policySally Haw
School of Nursing, Midwifery and Health, University of Stirling, Stirling, UK
BMC Public Health 14:251. 2014..However, the impact of POS bans on smoking attitudes, behaviours and prevalence has yet to be determined...
- Is consumer response to plain/standardised tobacco packaging consistent with framework convention on tobacco control guidelines? A systematic review of quantitative studiesMartine Stead
Institute for Social Marketing and Cancer Research United Kingdom Centre for Tobacco Control Research and United Kingdom Centre for Tobacco and Alcohol Studies, University of Stirling, Stirling, United Kingdom
PLoS ONE 8:e75919. 2013....
- Looking into the glass: glassware as an alcohol marketing tool, and the implications for policyMartine Stead
Alcohol Alcohol 49:317-20. 2014..To examine how glassware functions as a marketing tool...
- Understanding the potential and challenges of adenoma treatment as a prevention opportunity: insights from the BeWEL formative studyMartine Stead
Institute for Social Marketing, Stirling Management School, University of Stirling, Stirling, FK9 4LA, UK
Prev Med 54:97-103. 2012....
- Study protocol for BeWEL: the impact of a BodyWEight and physicaL activity intervention on adults at risk of developing colorectal adenomasAngela M Craigie
Centre for Research into Cancer Prevention and Screening, University of Dundee, UK
BMC Public Health 11:184. 2011..These diseases share risk factors related to the metabolic syndrome including large body size, abnormal lipids and markers of insulin resistance indicating common aetiological pathways...
- Factors influencing European GPs' engagement in smoking cessation: a multi-country literature reviewMartine Stead
Institute for Social Marketing, University of Stirling and The Open University, Stirling FK94LA
Br J Gen Pract 59:682-90. 2009..Smoking cessation advice by GPs is an effective and cost-effective intervention, but is not implemented as widely as it could be...
- "Hello, hello--it's English I speak!": a qualitative exploration of patients' understanding of the science of clinical trialsM Stead
Institute for Social Marketing, University of Stirling and The Open University, Stirling FK9 4LA, UK
J Med Ethics 31:664-9. 2005..Suggestions are made about how to improve the national guidelines on written information for trial participants and pretesting of the information sheets is advocated...
- Implementation evaluation of the Blueprint multi-component drug prevention programme: fidelity of school component deliveryMartine Stead
Institute for Social Marketing, University of Stirling, Scotland, UK
Drug Alcohol Rev 26:653-64. 2007..In this respect the Blueprint study represents a valuable contribution to the science of implementation fidelity...
- Why healthy eating is bad for young people's health: identity, belonging and foodMartine Stead
Institute for Social Marketing, University of Stirling and The Open University Stirling, Stirling FK9 4LA, UK
Soc Sci Med 72:1131-9. 2011..Interventions need not only to make healthy eating easier and more available, but also to address young people's emotional needs for identity and belonging...
- Does exposure to cigarette brands increase the likelihood of adolescent e-cigarette use? A cross-sectional studyC Best
School of Health Sciences, University of Stirling, Stirling, UK
BMJ Open 6:e008734. 2016..To examine the relationship between tobacco cigarette brand recognition, and e-cigarette use in adolescents...
- E-cigarette marketing in UK stores: an observational audit and retailers' viewsD Eadie
Institute for Social Marketing, School of Health Sciences, University of Stirling, Stirling, UK
BMJ Open 5:e008547. 2015..To explore how e-cigarettes are being promoted at point of sale in the UK and how retailers perceive market trends...
- Symposium on "The challenge of translating nutrition research into public health nutrition". Session 5: Nutrition communication. Obesity and social marketing: works in progressGeorgina Cairns
Institute of Social Marketing, University of Stirling and The Open University, Stirling FK94LA, UK
Proc Nutr Soc 68:11-6. 2009..Social marketing adopts a cyclical approach of learning, strategic development and evaluation, and therefore is well placed to integrate with the multi-disciplinary demands of obesity prevention strategies...
- The effectiveness of social marketing interventions for health improvement: what's the evidence?Ross Gordon
Institute for Social Marketing, University of Stirling, Stirling, UK The Open University, UK
Public Health 120:1133-9. 2006..To review the effectiveness of social marketing interventions designed to improve diet, increase physical activity, and tackle substance misuse...
- Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speedingMartine Stead
Centre for Social Marketing at the University of Stirling and Open University, Department of Marketing, University of Stirling, Stirling FK9 4LA, UK
Health Educ Res 20:36-50. 2005..In conclusion, future directions for road safety advertising and for TPB research are discussed...
- The impact of a school-based nutrition education intervention on dietary intake and cognitive and attitudinal variables relating to fruits and vegetablesA S Anderson
Centre for Public Health Nutrition Research, Ninewells Medical School, University of Dundee, Dundee DD1 9SY, Scotland, UK
Public Health Nutr 8:650-6. 2005..To assess the impact of a school-based nutrition education intervention aimed at increasing the consumption of fruits and vegetables...
- The challenge of evaluating complex interventions: a framework for evaluating media advocacyMartine Stead
Centre for Social Marketing, University of Strathclyde, Glasgow, UK
Health Educ Res 17:351-64. 2002..The framework can be used to encourage strategic reflection on the media advocacy process, to guide evaluation of specific interventions, and to demonstrate to funders the importance and complexity of evaluation in this promising field...
- The impact of a community-based food skills intervention on cooking confidence, food preparation methods and dietary choices - an exploratory trialWendy L Wrieden
Centre for Public Health Nutrition Research, University of Dundee, Ninewells Hospital and Medical School, Dundee DD1 9SY
Public Health Nutr 10:203-11. 2007..To evaluate the feasibility of undertaking a food skills intervention study in areas of social deprivation aimed at altering cooking confidence, food preparation methods and dietary choices...