- The effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactionsYahui Kang
Bell Falla and Associates, 383 Main Avenue, Norwalk, CT 06851, USA
Nicotine Tob Res 11:254-61. 2009..Studies have found that smoking-related cues elicit smoking urges in addicted smokers. This work presents the first cue-reactivity study in the context of antismoking advertisements...
- The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectivenessYahui Kang
Annenberg School for Communication, University of Pennsylvania, PA, USA
Health Commun 24:483-93. 2009..It may also help researchers design more effective anti-marijuana ads by isolating adverse elements in the ads that may elicit boomerang effects in the target population...