Evaluation of EX: a national mass media smoking cessation campaignDonna M Vallone
Legacy s Research and Evaluation Department, Washington, DC, USA
Am J Public Health 101:302-9. 2011
..We used longitudinal data to examine the relationship between confirmed awareness of a national, branded, mass media smoking cessation campaign and cessation outcomes...
A national mass media smoking cessation campaign: effects by race/ethnicity and educationDonna M Vallone
American Legacy Foundation, Washington, DC, USA
Am J Health Promot 25:S38-50. 2011
..To assess the effectiveness of a large-scale, national smoking cessation media campaign, the EX campaign, across racial/ethnic and educational subgroups...
- Increasing youths' exposure to a tobacco prevention media campaign in rural and low-population-density communities
Jennifer C Duke
American Legacy Foundation, Washington, DC, USA
Am J Public Health 99:2210-6. 2009
..We examined the effectiveness of a program to increase exposure to national "truth" tobacco countermarketing messages among youths in rural and low-population-density communities...
- Public support for mandated nicotine reduction in cigarettes
Jennifer L Pearson
The Schroeder Institute for Tobacco Research and Policy Studies at Legacy, Washington, DC 20036, USA
Am J Public Health 103:562-7. 2013
..We assessed public support for a potential Food and Drug Administration (FDA)-mandated reduction in cigarette nicotine content...
- A ban on menthol cigarettes: impact on public opinion and smokers' intention to quit
Jennifer L Pearson
The Schroeder Institute for Tobacco Research and Policy Studies at Legacy, 1724 Massachusetts Ave NW, Washington, DC 20036, USA
Am J Public Health 102:e107-14. 2012
..We assessed support for a ban by the Food and Drug Administration on menthol in cigarettes and behavioral intentions among menthol smokers in the event of such a ban...
- The impact of EX: Results from a pilot smoking-cessation media campaign
Donna M Vallone
Research and Evaluation, American Legacy Foundation, Washington DC 20036, USA
Am J Prev Med 38:S312-8. 2010
..Mass media campaigns can be an effective strategy to increase quitting activity among smokers, particularly when aired in the context of other anti-tobacco efforts...
- A closer look at smoking among young adults: where tobacco control should focus its attention
Molly P Green
American Legacy Foundation, Washington, DC 20036, USA
Am J Public Health 97:1427-33. 2007
..We sought to fill gaps in knowledge of smoking behaviors among college-educated and non-college-educated young adults...
- Is socioeconomic status associated with awareness of and receptivity to the truth campaign?
Donna M Vallone
American Legacy Foundation, Washington, DC 20036, USA
Drug Alcohol Depend 104:S115-20. 2009
..This study examines whether socioeconomic status is associated with awareness of and receptivity to the truth campaign among youth ages 12-17...
- e-Cigarette awareness, use, and harm perceptions in US adults
Jennifer L Pearson
The Schroeder Institute for Tobacco Research and Policy Studies at Legacy, Washington, DC 20036, USA
Am J Public Health 102:1758-66. 2012
..We estimated e-cigarette (electronic nicotine delivery system) awareness, use, and harm perceptions among US adults...
- Online advertising to reach and recruit Latino smokers to an internet cessation program: impact and costs
Amanda L Graham
Schroeder Institute for Tobacco Research and Policy Studies, American Legacy Foundation, Washington, DC, USA
J Med Internet Res 14:e116. 2012
..A lack of culturally specific advertising efforts may partly explain this disparity...
- Analysis of media campaign promoting smoking cessation suggests it was cost-effective in prompting quit attempts
Andrea C Villanti
Schroeder Institute for Tobacco Research and Policy Studies, American Legacy Foundation, Washington, D C, USA
Health Aff (Millwood) 31:2708-16. 2012
..These findings bolster previous evidence that national mass media campaigns for smoking cessation can lower smoking prevalence in a cost-effective manner, among both adults and young adults ages 18-24 who are smokers...
- Patterns of tobacco use and dual use in US young adults: the missing link between youth prevention and adult cessation
Jessica M Rath
Department of Research and Evaluation, Legacy, Washington, DC 20036, USA
J Environ Public Health 2012:679134. 2012
..This study highlights the need for improved monitoring of polytobacco use across the life course and developing tailored efforts for young adults to prevent progression and further reduce overall population prevalence...
- Primary and dual users of cigars and cigarettes: profiles, tobacco use patterns and relevance to policy
Amanda Richardson
Department of Research and Evaluation, Legacy, Washington, DC, USA
Nicotine Tob Res 14:927-32. 2012
..The purpose of this study is to examine demographic profiles and tobacco use behaviors of dual, as opposed to primary, users of cigarettes and cigars...
