Nithima Sumpradit

Summary

Affiliation: University of Michigan
Country: USA

Publications

  1. ncbi request reprint Consumers' attitudes and behavior toward prescription drug advertising
    Nithima Sumpradit
    University of Michigan, Department of Administrative and Social Sciences, College of Pharmacy, Ann Arbor, USA
    Am J Health Behav 26:68-75. 2002
  2. ncbi request reprint A cross-media content analysis of motivational themes in direct-to-consumer prescription drug advertising
    Nithima Sumpradit
    Department of Social and Administrative Sciences, College of Pharmacy, University of Michigan, Ann Arbor, Michigan 48105, USA
    Clin Ther 26:135-54. 2004

Collaborators

Detail Information

Publications2

  1. ncbi request reprint Consumers' attitudes and behavior toward prescription drug advertising
    Nithima Sumpradit
    University of Michigan, Department of Administrative and Social Sciences, College of Pharmacy, Ann Arbor, USA
    Am J Health Behav 26:68-75. 2002
    ..To explore how consumers' characteristics interact with direct-to-consumer advertising (DTCA) to influence 2 behaviors: information seeking and asking for prescription...
  2. ncbi request reprint A cross-media content analysis of motivational themes in direct-to-consumer prescription drug advertising
    Nithima Sumpradit
    Department of Social and Administrative Sciences, College of Pharmacy, University of Michigan, Ann Arbor, Michigan 48105, USA
    Clin Ther 26:135-54. 2004
    ..Direct-to-consumer (DTC) advertising of prescription drugs is a widely discussed issue in health care. However, little is known about the characteristics of the motivational themes used in this type of advertising...