Philip C Palmgreen
Affiliation: University of Kentucky
- Television campaigns and adolescent marijuana use: tests of sensation seeking targetingP Palmgreen
Department of Communication, University of Kentucky, Lexington, 40506 0042, USA
Am J Public Health 91:292-6. 2001..This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents...
- Perceived message sensation value (PMSV) and the dimensions and validation of a PMSV scalePhilip Palmgreen
Department of Communication, University of Kentucky, Lexington 40506 0042, USA
Health Commun 14:403-28. 2002..Study 1 also examined cognitive, narrative, and sensory PSA processing, which were found to be positively associated with total PMSV and the Arousal and Dramatic Impact dimensions of PSMV for both HSS and LSS...
- EFFECTIVE MEDIA STRATEGIES FOR DRUG ABUSE PREVENTIONPhilip Palmgreen; Fiscal Year: 2002....