- Normative social influence is underdetectedJessica M Nolan
Department of Psychology, University of Arkansas, Fayetteville, AR 72701, USA
Pers Soc Psychol Bull 34:913-23. 2008..Results show that normative messages can be a powerful lever of persuasion but that their influence is underdetected...
- The constructive, destructive, and reconstructive power of social normsP Wesley Schultz
California State University, San Marcos, CA 92078, USA
Psychol Sci 18:429-34. 2007..The results offer an explanation for the mixed success of persuasive appeals based on social norms and suggest how such appeals should be properly crafted...