- Don't let the flu catch you: agency assignment in printed educational materials about the H1N1 influenza virusMatthew S McGlone
Department of Communication Studies, University of Texas at Austin, Austin, TX 78712, USA
J Health Commun 18:740-56. 2013..The image manipulation did not directly affect these factors. The findings suggest that strategic agency assignment can improve the effectiveness of educational materials about influenza and other health threats...
- Laying it on thin: analogical cue frequency in the manipulation of choiceMatthew S McGlone
Department of Communication Studies, University of Texas at Austin, USA
Pers Soc Psychol Bull 33:721-31. 2007..These findings indicate that there are lower and upper boundaries to a persuasive analogy's optimal cue frequency...