Matthew S McGlone

Summary

Affiliation: University of Texas
Country: USA

Publications

  1. doi request reprint Don't let the flu catch you: agency assignment in printed educational materials about the H1N1 influenza virus
    Matthew S McGlone
    Department of Communication Studies, University of Texas at Austin, Austin, TX 78712, USA
    J Health Commun 18:740-56. 2013
  2. ncbi request reprint Laying it on thin: analogical cue frequency in the manipulation of choice
    Matthew S McGlone
    Department of Communication Studies, University of Texas at Austin, USA
    Pers Soc Psychol Bull 33:721-31. 2007

Collaborators

Detail Information

Publications2

  1. doi request reprint Don't let the flu catch you: agency assignment in printed educational materials about the H1N1 influenza virus
    Matthew S McGlone
    Department of Communication Studies, University of Texas at Austin, Austin, TX 78712, USA
    J Health Commun 18:740-56. 2013
    ..The image manipulation did not directly affect these factors. The findings suggest that strategic agency assignment can improve the effectiveness of educational materials about influenza and other health threats...
  2. ncbi request reprint Laying it on thin: analogical cue frequency in the manipulation of choice
    Matthew S McGlone
    Department of Communication Studies, University of Texas at Austin, USA
    Pers Soc Psychol Bull 33:721-31. 2007
    ..These findings indicate that there are lower and upper boundaries to a persuasive analogy's optimal cue frequency...