Wendy Macias

Summary

Affiliation: University of Georgia
Country: USA

Publications

  1. doi request reprint The return of the house call: the role of internet-based interactivity in bringing health information home to older adults
    Wendy Macias
    Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA 30602, USA
    Health Commun 23:34-44. 2008
  2. ncbi request reprint How well do direct-to-consumer, DTC, prescription drug web sites meet FDA guidelines and public policy concerns?
    Wendy Macias
    Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA 30602, USA
    Health Mark Q 22:45-71. 2005
  3. ncbi request reprint Health-related message boards/chat rooms on the Web: discussion content and implications for pharmaceutical sponsorships
    Wendy Macias
    Advertising Public Relations Department, Grady College, University of Georgia, Athens, GA 30602, USA
    J Health Commun 10:209-23. 2005
  4. ncbi request reprint A wonderful life or diarrhea and dry mouth? Policy issues of direct-to-consumer drug advertising on television
    Wendy Macias
    Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens 30602, USA
    Health Commun 22:241-52. 2007

Detail Information

Publications4

  1. doi request reprint The return of the house call: the role of internet-based interactivity in bringing health information home to older adults
    Wendy Macias
    Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA 30602, USA
    Health Commun 23:34-44. 2008
    ..Implications are suggested for advertising and marketing on the Internet, health information providers, and academic researchers in these areas...
  2. ncbi request reprint How well do direct-to-consumer, DTC, prescription drug web sites meet FDA guidelines and public policy concerns?
    Wendy Macias
    Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA 30602, USA
    Health Mark Q 22:45-71. 2005
    ..A comparison to print DTC reveals some strengths of the Web. Areas of continued concern include design elements and more information about supportive behaviors and competing/ alternative treatments...
  3. ncbi request reprint Health-related message boards/chat rooms on the Web: discussion content and implications for pharmaceutical sponsorships
    Wendy Macias
    Advertising Public Relations Department, Grady College, University of Georgia, Athens, GA 30602, USA
    J Health Commun 10:209-23. 2005
    ..Implication and future research are discussed...
  4. ncbi request reprint A wonderful life or diarrhea and dry mouth? Policy issues of direct-to-consumer drug advertising on television
    Wendy Macias
    Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens 30602, USA
    Health Commun 22:241-52. 2007
    ..Given the proportion of money spent on television, the medical industry is correct to be concerned that education does not appear more important to DTCA advertisers...