- The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processingGlenn Leshner
School of Journalism, University of Missouri, Columbia, MO 65211, USA
Health Commun 24:219-27. 2009..e., were best recognized). These findings indicate ways that different message attributes affect individuals' cognitive processing, and they are discussed in light of prior framing and persuasion research...
- Scare' em or disgust 'em: the effects of graphic health promotion messagesGlenn Leshner
Department of Strategic Communication, School of Journalism, University of Missouri, Columbia, MO 65211, USA
Health Commun 24:447-58. 2009..The results are discussed in the context of motivated processing and recommendations about message construction are offered to campaign designers...