Glenn Leshner

Summary

Affiliation: University of Missouri
Country: USA

Publications

  1. ncbi The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing
    Glenn Leshner
    School of Journalism, University of Missouri, Columbia, MO 65211, USA
    Health Commun 24:219-27. 2009
  2. ncbi Scare' em or disgust 'em: the effects of graphic health promotion messages
    Glenn Leshner
    Department of Strategic Communication, School of Journalism, University of Missouri, Columbia, MO 65211, USA
    Health Commun 24:447-58. 2009

Detail Information

Publications2

  1. ncbi The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing
    Glenn Leshner
    School of Journalism, University of Missouri, Columbia, MO 65211, USA
    Health Commun 24:219-27. 2009
    ..e., were best recognized). These findings indicate ways that different message attributes affect individuals' cognitive processing, and they are discussed in light of prior framing and persuasion research...
  2. ncbi Scare' em or disgust 'em: the effects of graphic health promotion messages
    Glenn Leshner
    Department of Strategic Communication, School of Journalism, University of Missouri, Columbia, MO 65211, USA
    Health Commun 24:447-58. 2009
    ..The results are discussed in the context of motivated processing and recommendations about message construction are offered to campaign designers...