Sungkyoung Lee

Summary

Affiliation: University of Pennsylvania
Country: USA

Publications

  1. pmc Effects of smoking cues and argument strength of antismoking advertisements on former smokers' self-efficacy, attitude, and intention to refrain from smoking
    Sungkyoung Lee
    Center of Excellence in Cancer Communication Research, Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA
    Nicotine Tob Res 15:527-33. 2013
  2. pmc Smoking cues, argument strength, and perceived effectiveness of antismoking PSAs
    Sungkyoung Lee
    Center of Excellence in Cancer Communication Research, Annenberg School of Communication, University of Pennsylvania, 3620 Walnut St, Philadelphia, PA 19104, USA
    Nicotine Tob Res 13:282-90. 2011

Detail Information

Publications2

  1. pmc Effects of smoking cues and argument strength of antismoking advertisements on former smokers' self-efficacy, attitude, and intention to refrain from smoking
    Sungkyoung Lee
    Center of Excellence in Cancer Communication Research, Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA
    Nicotine Tob Res 15:527-33. 2013
    ....
  2. pmc Smoking cues, argument strength, and perceived effectiveness of antismoking PSAs
    Sungkyoung Lee
    Center of Excellence in Cancer Communication Research, Annenberg School of Communication, University of Pennsylvania, 3620 Walnut St, Philadelphia, PA 19104, USA
    Nicotine Tob Res 13:282-90. 2011
    ..Argument strength indicates smoker's judgments of perceived strength and persuasiveness of the arguments extracted from the PSAs...