Affiliation: University of Pennsylvania
- Social marketing in public healthSonya Grier
The University of Pennsylvania, Colonial Penn Center, Philadelphia, 19104, USA
Annu Rev Public Health 26:319-39. 2005..Our aim is practical: to enhance public health professionals' knowledge of the key elements of social marketing and how social marketing may be used to plan public health interventions...
- Targeting interventions for ethnic minority and low-income populationsShiriki Kumanyika
University of Pennsylvania School of Medicine, USA
Future Child 16:187-207. 2006..In this article Shiriki Kumanyika and Sonya Grier summarize differences in childhood obesity prevalence by race and ethnicity and by socioeconomic status...
- The relationship between health plan advertising and market incentives: evidence of risk-selective behaviorAteev Mehrotra
Department of Health Care Policy, Harvard Medical School, Brigham and Women's Hospital, Boston, Massachusetts, USA
Health Aff (Millwood) 25:759-65. 2006..We find that increased competition is associated with greater use of advertising that targets healthier patients...