Kenneth Fleming

Summary

Affiliation: University of Missouri
Country: USA

Publications

  1. ncbi request reprint Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults
    Kenneth Fleming
    Center for Advance Social Research, School of Journalism, University of Missouri Columbia, Columbia, Missouri, USA
    J Health Commun 9:3-29. 2004
  2. ncbi request reprint Going beyond exposure to local news media: an information-processing examination of public perceptions of food safety
    Kenneth Fleming
    Center for Advanced Social Research, School of Journalism, University of Missouri Columbia, Columbia, Missouri 65211, USA
    J Health Commun 11:789-806. 2006
  3. ncbi request reprint Media usage as health segmentation variables
    Shelly Rodgers
    Strategic Communication, School of Journalism, University of Missouri Columbia, Columbia, Missouri 65203, USA
    J Health Commun 12:105-19. 2007

Collaborators

Detail Information

Publications3

  1. ncbi request reprint Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults
    Kenneth Fleming
    Center for Advance Social Research, School of Journalism, University of Missouri Columbia, Columbia, Missouri, USA
    J Health Commun 9:3-29. 2004
    ..The mediation effect was not evident among those between 21 and 29 years...
  2. ncbi request reprint Going beyond exposure to local news media: an information-processing examination of public perceptions of food safety
    Kenneth Fleming
    Center for Advanced Social Research, School of Journalism, University of Missouri Columbia, Columbia, Missouri 65211, USA
    J Health Commun 11:789-806. 2006
    ..Other important predictors included gender, education, ethnicity, and perceived safety of local food supply...
  3. ncbi request reprint Media usage as health segmentation variables
    Shelly Rodgers
    Strategic Communication, School of Journalism, University of Missouri Columbia, Columbia, Missouri 65203, USA
    J Health Commun 12:105-19. 2007
    ..Implications for public health education and campaign planning are discussed...