S Iyengar

Summary

Affiliation: Stanford University
Country: USA

Publications

  1. ncbi request reprint New perspectives and evidence on political communication and campaign effects
    S Iyengar
    Department of Communication, Stanford University, California 94305 2050, USA
    Annu Rev Psychol 51:149-69. 2000

Detail Information

Publications1

  1. ncbi request reprint New perspectives and evidence on political communication and campaign effects
    S Iyengar
    Department of Communication, Stanford University, California 94305 2050, USA
    Annu Rev Psychol 51:149-69. 2000
    ..Finally, we attribute the emergence of stronger evidence in favor of campaign effects to the use of new methodologies including experimentation and content analysis, as well as the more sophisticated use of sample surveys...