Research Topics
| Joel J DavisSummaryAffiliation: San Diego State University Country: USA Publications
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Detail Information
Publications
Riskier than we think? The relationship between risk statement completeness and perceptions of direct to consumer advertised prescription drugsJ J Davis
School of Communication, San Diego State University, San Diego, CA 92182 4561, USA
J Health Commun 5:349-69. 2000..Implications of the research for the regulation and presentation of DTC prescription drug advertising and advertiser communication practices are discussed...
Disenfranchising the disabled: the inaccessibility of Internet-based health informationJoel J Davis
School of Communication, San Diego State University, California 92182 4516, USA
J Health Commun 7:355-67. 2002..Analyses of reasons why home pages were inaccessible indicate that accessibility could be improved if recommended design and coding changes are implemented...
Pharmaceutical websites and the communication of risk informationJoel J Davis
School of Communication, San Diego State University, San Diego, California 92182, USA
J Health Commun 12:29-39. 2007..For drugs with side effects at >or= 10% incidence, only about half of their websites fully reported all effects at this level of incidence. Implications for advertisers and regulatory agencies are presented...
Consumers' preferences for the communication of risk information in drug advertisingJoel J Davis
San Diego State University, San Diego, California, USA
Health Aff (Millwood) 26:863-70. 2007..Consumers prefer detailed, readily accessible risk information--preferences that are a major departure from current advertiser practices and from what current and proposed Food and Drug Administration (FDA) regulations require...
The effect of qualifying language on perceptions of drug appeal, drug experience, and estimates of side-effect incidence in DTC advertisingJoel Davis
School of Journalism and Media Studies, San Diego State University, San Diego, California 92182 4561, USA
J Health Commun 12:607-22. 2007..Policy implications of the research, particularly for evaluation of "fair balance" and the reporting of side effects, are presented...
