Kevin C Davis

Summary

Affiliation: RTI International
Country: USA

Publications

  1. doi request reprint Perceived effectiveness of cessation advertisements: the importance of audience reactions and practical implications for media campaign planning
    Kevin C Davis
    RTI International, Research Triangle Park, North Carolina, USA
    Health Commun 28:461-72. 2013
  2. doi request reprint Effectiveness of a national media campaign to promote parent-child communication about sex
    Kevin C Davis
    RTI International, Research Triangle Park, NC 27709, USA
    Health Educ Behav 40:97-106. 2013
  3. pmc Evaluation of sexual communication message strategies
    W Douglas Evans
    The George Washington University, School of Public Health and Health Services, Department of Prevention and Community Health, 2175 K Street, NW, Suite 700, Washington, DC 20037, USA
    Reprod Health 8:15. 2011
  4. pmc Antismoking media campaign and smoking cessation outcomes, New York State, 2003-2009
    Kevin C Davis
    RTI International, 3040 Cornwallis Rd, Research Triangle Park, NC 27709, USA
    Prev Chronic Dis 9:E40. 2012
  5. doi request reprint Effectiveness of a mass media campaign in promoting HIV testing information seeking among African American women
    Kevin C Davis
    RTI International, Research Triangle Park, North Carolina 27709, USA
    J Health Commun 16:1024-39. 2011
  6. pmc Racial/ethnic differences in perceived smoking prevalence: evidence from a national survey of teens
    Kevin C Davis
    RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 277009, USA
    Int J Environ Res Public Health 7:4152-68. 2010
  7. doi request reprint Exploring differences in smokers' perceptions of the effectiveness of cessation media messages
    Kevin C Davis
    RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 27709 2194, USA
    Tob Control 20:26-33. 2011
  8. pmc Impact of a parent-child sexual communication campaign: results from a controlled efficacy trial of parents
    Kevin C Davis
    Public Health Policy Research Program, RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA
    Reprod Health 7:17. 2010
  9. pmc The impact of national smoking prevention campaigns on tobacco-related beliefs, intentions to smoke and smoking initiation: results from a longitudinal survey of youth in the United States
    Kevin C Davis
    RTI International 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA
    Int J Environ Res Public Health 6:722-40. 2009
  10. ncbi request reprint Association between national smoking prevention campaigns and perceived smoking prevalence among youth in the United States
    Kevin C Davis
    RTI International, Research Triangle Park, NC 27709, USA
    J Adolesc Health 41:430-6. 2007

Detail Information

Publications23

  1. doi request reprint Perceived effectiveness of cessation advertisements: the importance of audience reactions and practical implications for media campaign planning
    Kevin C Davis
    RTI International, Research Triangle Park, North Carolina, USA
    Health Commun 28:461-72. 2013
    ..Hence, our findings support the use of PE in quantitative ad pretesting as part of a standard regimen of formative research for cessation television campaigns...
  2. doi request reprint Effectiveness of a national media campaign to promote parent-child communication about sex
    Kevin C Davis
    RTI International, Research Triangle Park, NC 27709, USA
    Health Educ Behav 40:97-106. 2013
    ..But to date, the actual reach of the campaign and its real-world effectiveness in promoting parent-child communication has not been established. The present study addresses this gap...
  3. pmc Evaluation of sexual communication message strategies
    W Douglas Evans
    The George Washington University, School of Public Health and Health Services, Department of Prevention and Community Health, 2175 K Street, NW, Suite 700, Washington, DC 20037, USA
    Reprod Health 8:15. 2011
    ..The results confirm and extend previous PSUNC campaign evaluation and provide further evidence for the conceptual model. Future research should examine additional message content features and the effects of reactions/receptivity...
  4. pmc Antismoking media campaign and smoking cessation outcomes, New York State, 2003-2009
    Kevin C Davis
    RTI International, 3040 Cornwallis Rd, Research Triangle Park, NC 27709, USA
    Prev Chronic Dis 9:E40. 2012
    ..Little research has been published on the effectiveness of its antismoking media campaign. The objective of this study was to examine whether exposure to NY TCP's statewide antismoking media campaign corresponded to smoking outcomes...
  5. doi request reprint Effectiveness of a mass media campaign in promoting HIV testing information seeking among African American women
    Kevin C Davis
    RTI International, Research Triangle Park, North Carolina 27709, USA
    J Health Commun 16:1024-39. 2011
    ..This study illustrates useful methods for evaluating campaign effects on information seeking with data on media implementation, hotline calls, and zip code-based searches for testing locations...
  6. pmc Racial/ethnic differences in perceived smoking prevalence: evidence from a national survey of teens
    Kevin C Davis
    RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 277009, USA
    Int J Environ Res Public Health 7:4152-68. 2010
    ..These findings suggest that disproportionate exposure to social contextual factors may partially explain why minority youth exhibit such high levels of perceived smoking prevalence...
  7. doi request reprint Exploring differences in smokers' perceptions of the effectiveness of cessation media messages
    Kevin C Davis
    RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 27709 2194, USA
    Tob Control 20:26-33. 2011
    ....
  8. pmc Impact of a parent-child sexual communication campaign: results from a controlled efficacy trial of parents
    Kevin C Davis
    Public Health Policy Research Program, RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA
    Reprod Health 7:17. 2010
    ..abstract:..
  9. pmc The impact of national smoking prevention campaigns on tobacco-related beliefs, intentions to smoke and smoking initiation: results from a longitudinal survey of youth in the United States
    Kevin C Davis
    RTI International 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA
    Int J Environ Res Public Health 6:722-40. 2009
    ..Recall of TDS was associated with increased intentions to smoke soon but was not significantly associated with tobacco beliefs or smoking initiation among youth overall...
  10. ncbi request reprint Association between national smoking prevention campaigns and perceived smoking prevalence among youth in the United States
    Kevin C Davis
    RTI International, Research Triangle Park, NC 27709, USA
    J Adolesc Health 41:430-6. 2007
    ..To understand the potential effects of anti-smoking media campaigns on perceived peer smoking prevalence, a noted predictor of smoking initiation and prevalence among youth...
  11. doi request reprint The impact of state tobacco control program funding cuts on teens' exposure to tobacco control interventions: evidence from Florida
    Kevin C Davis
    Public Health and Policy Research Program, RTI International, Research Triangle Park, North Carolina 27709, USA
    Am J Health Promot 25:176-85. 2011
    ..Explore the impact of dramatic budget cuts to the Florida Tobacco Control Program (FTCP) on Florida teens' exposure to tobacco control interventions...
  12. pmc Evidence of a dose-response relationship between "truth" antismoking ads and youth smoking prevalence
    Matthew C Farrelly
    RTI International, 3040 Cornwallis Rd, Research Triangle Park, NC 27709, USA
    Am J Public Health 95:425-31. 2005
    ..We studied the impact of the campaign on national smoking rates among US youths (students in grades 8, 10, and 12)...
  13. doi request reprint Promotion of smoking cessation with emotional and/or graphic antismoking advertising
    Matthew C Farrelly
    Public Health and Environment Division, RTI International, Research Triangle Park, North Carolina 27709, USA
    Am J Prev Med 43:475-82. 2012
    ....
  14. doi request reprint Repeated exposure to media messages encouraging parent-child communication about sex: differential trajectories for mothers and fathers
    Jonathan L Blitstein
    RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709 2194, USA
    Am J Health Promot 27:43-51. 2012
    ..To examine changes in parent-child communication related to sexual behavior after exposure to public health messages...
  15. doi request reprint Effects of media campaign messages targeting parents on adolescent sexual beliefs: a randomized controlled trial with a national sample
    Lori Ann Palen
    Health, Social, and Economics Research Unit, RTI International, Research Triangle Park, North Carolina 27709, USA
    Fam Community Health 34:28-38. 2011
    ..Parent exposure strengthened beliefs that teen sexual activity is physically harmful only among adolescents with at least 1 sexually active friend...
  16. doi request reprint Efficacy of an HIV testing campaign's messages for African American women
    Jennifer D Uhrig
    RTI International, Research Triangle Park, North Carolina 27709, USA
    Health Mark Q 29:117-29. 2012
    ....
  17. doi request reprint Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements
    Matthew C Farrelly
    RTI International, 3040 Cornwallis Road, PO Box 12194, Research Triangle Park, NC 27709, USA
    Tob Control 20:279-84. 2011
    ..To understand the relative effectiveness of television advertisements that differ in their thematic focus and portrayals of negative emotions and/or graphic images in promoting calls to a smokers' quitline...
  18. doi request reprint Sustaining 'truth': changes in youth tobacco attitudes and smoking intentions after 3 years of a national antismoking campaign
    Matthew C Farrelly
    RTI International, Research Triangle Park, NC 27709, USA
    Health Educ Res 24:42-8. 2009
    ..Our findings suggest that well-executed antismoking campaigns can positively and consistently change youth's beliefs and attitudes, whereas a tobacco industry-sponsored campaign can have a counterproductive influence...
  19. pmc Getting to the truth: evaluating national tobacco countermarketing campaigns
    Matthew C Farrelly
    Research Triangle Institute, Research Triangle Park, NC 27709, USA
    Am J Public Health 92:901-7. 2002
    ..This study examines how the American Legacy Foundation's "truth" campaign and Philip Morris's "Think. Don't Smoke" campaign have influenced youths' attitudes, beliefs, and intentions toward tobacco...
  20. doi request reprint The Influence of the National truth campaign on smoking initiation
    Matthew C Farrelly
    RTI International, Research Triangle Park, North Carolina 27709, USA
    Am J Prev Med 36:379-84. 2009
    ..This study was designed to evaluate the effectiveness of a prominent national youth smoking-prevention campaign in the U.S. known as truth that was launched in February 2000...
  21. ncbi request reprint Cigarette trafficking in five northeastern US cities
    Kevin C Davis
    RTI International, Research Triangle Park, North Carolina, USA
    Tob Control 23:e62-8. 2014
    ....
  22. ncbi request reprint Women's knowledge of the leading causes of cancer death
    Cheryl G Healton
    American Legacy Foundation, Washington, DC 20036, USA
    Nicotine Tob Res 9:761-8. 2007
    ..Our evidence suggests that antismoking media messages may help to correct inaccurate beliefs about the leading causes of cancer death among women...
  23. ncbi request reprint Youth tobacco surveillance--United States, 2001-2002
    LaTisha Marshall
    Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, CDC, USA
    MMWR Surveill Summ 55:1-56. 2006
    ..Because of these health and economic consequences, CDC has recommended that states establish and maintain comprehensive tobacco-control programs to reduce tobacco use among youth...