- Influencing the parents of children aged 9-13 years: findings from the VERB campaignSimani M Price
Westat, Rockville, Maryland 20850, USA
Am J Prev Med 34:S267-74. 2008..As part of the strategy to surround tweens with support to be physically active, VERB developed messages for parents, the secondary target audience, to encourage them to support their tween's physical activity...
- Correlates of weight-bearing physical activity among adolescent girls: results from a national survey of girls and their parentsSimani M Price
Westat, Rockville, MD 20850, USA
J Phys Act Health 5:132-45. 2008..Despite the potential benefits of reducing the risk of osteoporosis in later life, research on adolescent girls' weight-bearing physical activity (WBPA) is limited. This study explores correlates for WBPA in this population...
- The VERB campaign: applying a branding strategy in public healthLori D Asbury
Am J Prev Med 34:S183-7. 2008..Considerations for branding other public health campaigns are also discussed...