Lance D Potter

Summary

Country: USA

Publications

  1. doi request reprint Methodology of the outcome evaluation of the VERB campaign
    Lance D Potter
    Westat, Rockville, Maryland 20850, USA
    Am J Prev Med 34:S230-40. 2008
  2. doi request reprint Influencing the parents of children aged 9-13 years: findings from the VERB campaign
    Simani M Price
    Westat, Rockville, Maryland 20850, USA
    Am J Prev Med 34:S267-74. 2008
  3. ncbi request reprint Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB campaign
    Marian Huhman
    National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health, Centers for Disease Control and Prevention, Atlanta, Georgia 30341, USA
    Pediatrics 116:e277-84. 2005
  4. ncbi request reprint Evaluation of a national physical activity intervention for children: VERB campaign, 2002-2004
    Marian E Huhman
    Division of Adolescent and School Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia 30341, USA
    Am J Prev Med 32:38-43. 2007
  5. doi request reprint Overview of formative, process, and outcome evaluation methods used in the VERB campaign
    Judy M Berkowitz
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S222-9. 2008
  6. ncbi request reprint Reliability and validity of questions on the youth media campaign longitudinal survey
    Gregory J Welk
    Iowa State University, Ames, IA 50011, USA
    Med Sci Sports Exerc 39:612-21. 2007

Detail Information

Publications6

  1. doi request reprint Methodology of the outcome evaluation of the VERB campaign
    Lance D Potter
    Westat, Rockville, Maryland 20850, USA
    Am J Prev Med 34:S230-40. 2008
    ..This article also discusses weighting and imputation, alternative analyses used to assess the adequacy of the propensity methods, and the challenges involved in media campaign evaluations...
  2. doi request reprint Influencing the parents of children aged 9-13 years: findings from the VERB campaign
    Simani M Price
    Westat, Rockville, Maryland 20850, USA
    Am J Prev Med 34:S267-74. 2008
    ..As part of the strategy to surround tweens with support to be physically active, VERB developed messages for parents, the secondary target audience, to encourage them to support their tween's physical activity...
  3. ncbi request reprint Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB campaign
    Marian Huhman
    National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health, Centers for Disease Control and Prevention, Atlanta, Georgia 30341, USA
    Pediatrics 116:e277-84. 2005
    ..To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age...
  4. ncbi request reprint Evaluation of a national physical activity intervention for children: VERB campaign, 2002-2004
    Marian E Huhman
    Division of Adolescent and School Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia 30341, USA
    Am J Prev Med 32:38-43. 2007
    ..Amid concern for the consequences of physical inactivity among children, the Centers for Disease Control and Prevention started a campaign using commercial marketing methods to promote physical activity to children...
  5. doi request reprint Overview of formative, process, and outcome evaluation methods used in the VERB campaign
    Judy M Berkowitz
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S222-9. 2008
    ..Because a comprehensive approach was used, which included formative and process evaluation, the VERB team's ability to interpret the results of the outcome evaluation was enhanced...
  6. ncbi request reprint Reliability and validity of questions on the youth media campaign longitudinal survey
    Gregory J Welk
    Iowa State University, Ames, IA 50011, USA
    Med Sci Sports Exerc 39:612-21. 2007
    ..The study evaluated the reliability and validity of the physical activity questions in the Youth Media Campaign Longitudinal Survey (YMCLS), a nationally representative survey of 9- to 13-yr-old youth...