- The relative persuasiveness of gain- and loss-framed messages for promoting vaccination: a meta-analytic reviewDaniel J O'Keefe
Department of Communication Studies, Northwestern University, Evanston, IL 60208, USA
Health Commun 27:776-83. 2012..But the results contain a hint that parents might be more persuaded to vaccinate their children by loss-framed than by gain-framed appeals. Implications and directions for future research are discussed...
- Gain-framed messages do not motivate sun protection: a meta-analytic review of randomized trials comparing gain-framed and loss-framed appeals for promoting skin cancer preventionDaniel J O'Keefe
Department of Communication Studies, Northwestern University, 2040 Campus Drive, Evanston, IL 60208, USA
Int J Environ Res Public Health 9:2121-33. 2012..But the results offer an intimation that men might be more susceptible to framing variations in this domain--with loss-framed appeals potentially having a persuasive advantage...
- The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: a meta-analytic reviewDaniel J O'Keefe
Northwestern University, Evanston, Illinois 60208 3545, USA
J Health Commun 12:623-44. 2007....
- Psychosocial factors associated with skin self-exam performanceJakob D Jensen
Department of Communication, Purdue University, West Lafayette, IN 47907, USA
J Am Coll Health 56:701-5. 2008..The authors examined psychosocial factors associated with skin self-exam (SSE) performance by young adults...