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Research Topics
persuasive communication
marketing
advertising
goals
commerce
attitude
affect
motivation
Angela Y Lee
Summary
Affiliation:
Northwestern University
Country:
USA
Publications
Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion
Angela Y Lee
Kellogg School of Management, Northwestern University, Evanston, IL 60208, USA
J Pers Soc Psychol
86:205-18. 2004
Detail Information
Publications
1
Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion
Angela Y Lee
Kellogg School of Management, Northwestern University, Evanston, IL 60208, USA
J Pers Soc Psychol
86:205-18. 2004
....