Research Topics
| Scott MacStravicSummaryCountry: USA Publications
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Publications
High expectationsScott MacStravic
Durable Value Marketing, Golden, Colo, USA
Mark Health Serv 25:20-4. 2005
The real potential in proactive health managementScott MacStravic
Durable Value Marketing, Port Ludlow, Wash, USA
Mark Health Serv 28:44. 2008
Take a complement. To forge lasting relationships, incorporate a customer-line approachScott MacStravic
Durable Value Marketing, Port Ludlow, WA, USA
Mark Health Serv 26:24-7. 2006
The beginning: a good place to start for healthcare reformScott MacStravic
Healthc Financ Manage 60:98-102, 104. 2006..Each stage is a potential place to focus on improving the management of our healthcare system. The key is to make proactive care profitable for providers without making it too expensive for all other affected stakeholders...
How many concierge physicians are there? Counting is quite trickyScott MacStravic
Health Care Strateg Manage 23:10-1. 2005
Is there a future for concierge medicine?Scott MacStravic
Health Care Strateg Manage 23:1, 12-5. 2005
Better facility design leads to better health care outcomesScott MacStravic
Health Care Strateg Manage 23:11-2. 2005
Evidence-based experience management in health careScott MacStravic
Health Care Strateg Manage 23:1, 18-9. 2005
Member success management for health plansScott MacStravic
Manag Care Q 12:1-5. 2004..Only by testing its potential and discovering the member retention and revenue-adding returns from such efforts, can plans learn how great this value can be...
Focus on the crucial between-encounter periods with patient experience mappingScott MacStravic
Durable Value Marketing, Port Ludlow, Wash, USA
Mark Health Serv 26:20-3. 2006
Pricing and paying for proactive careScott MacStravic
Healthc Financ Manage 60:82-4, 86. 2006..New options becoming common include: Pay-for-performance bonuses. Bonuses based on achieving disease-specific or risk-specific outcomes. Gainsharing arrangements...
Therapeutic specificity in disease management evaluationScott MacStravic
St. Anthony Hospitals, Denver, Colorado, USA
Dis Manag 11:7-11. 2008
Number needed to succeed in disease managementScott MacStravic
St. Anthony Hospitals in Denver, Colorado, USA
Dis Manag 10:311-4. 2007
The challenge of participation in disease managementScott MacStravic
St. Anthony Hospitals in Denver, Colorado, USA
Dis Manag 10:247-51. 2007
Value-based operation for healthcare organizations: are you ready?Scott MacStravic
Healthc Financ Manage 61:44-6, 48. 2007..Organizations need to offer proactive health management services to succeed in the marketplace. Organizations need to employ a value-based operation model to survive...
Broadening the scope and value of disease managementScott MacStravic
St. Anthony Hospitals, Denver, Colorado, USA
Dis Manag 10:111-4. 2007
The other silos in healthcare organizationsScott MacStravic
Healthc Financ Manage 61:108, 110. 2007
Label liabilityScott MacStravic
Durable Value Marketing, Port Ludlow, Wash, USA
Mark Health Serv 26:29-31. 2006
Pay-for-performance options in health careScott MacStravic
St Anthony Hospital System, Denver, USA
Healthc Financ Manage 60:122-5. 2006..Pay for performance is expected to become widely implemented. Two critical issues in P4P are how much money is involved and what measures of performance the programs will pay for...
A new kind of "health plan"Scott MacStravic
Manag Care Q 12:1-4. 2004..This new form of "health plan" has been adopted by one of the major proponents of prospective health, Duke University Health System in Durham, NC...
Head to head. Is marketing vs. management a losing battle?Scott MacStravic
Mark Health Serv 24:14-9. 2004
Make it personalScott MacStravic
Durable Value Marketing, Golden, Colo, USA
Mark Health Serv 24:20-5. 2004
A new "loyalty rewards" program in health care customer relationshipsScott MacStravic
Manag Care Q 14:10-2. 2006..And growing numbers are rewarding providers for their efforts and results achieved...
Cultivating patient relationshipsScott MacStravic
Mark Health Serv 23:24-9. 2003
A marketing solution: managed care woes?Scott MacStravic
Manag Care Q 12:6-10. 2004..unhealthy or older workers spending out, these problems greatly exacerbate the double-digit inflation that has become a recurring characteristic of health insurance premiums, and threaten the very existence of managed care...
Employee success management: a cure for the staffing crisis?Scott MacStravic
Health Care Strateg Manage 20:1, 15-9. 2002
Internal champions. Successful marketing requires the support of everyone within the organizationScott MacStravic
Durable Value Marketing, Golden, Colo, USA
Mark Health Serv 24:26-30. 2004
Getting your act togetherScott MacStravic
Durable Value Marketing, Golden, Colo, USA
Mark Health Serv 25:30-3. 2005
MCOs: cost centers or profit partners for employers?Scott MacStravic
Manag Care Q 11:1-4. 2003..This article covers the rationale for and basics of such a strategy...
Is online-only health care a viable possibility? Limits are clearScott MacStravic
Health Care Strateg Manage 22:12-4, 19. 2004
Continuous proactive health management opportunites growScott MacStravic
Health Care Strateg Manage 22:11-3. 2004
Patient 'compliance' vs. 'adherence' in health care perception gameScott MacStravic
Health Care Strateg Manage 23:11-5. 2005
Tele-health opportunities in health care marketsScott MacStravic
Health Care Strateg Manage 23:1, 12-5. 2005
Evaluating disease management results: individuals and cohorts vs populationsScott MacStravic
St Anthony Hospital, Denver, Colorado, USA
Dis Manag 10:185-8. 2007
What should you manage: customers, relationships or accounts?Scott MacStravic
Durable Value Marketing, Golden, Colo, USA
Health Care Strateg Manage 20:1, 15-9. 2002
Success management with payer customersScott MacStravic
Health Care Strateg Manage 20:1, 16-9. 2002
Patient satisfaction: eight problems & suggestionsScott MacStravic
Health Care Strateg Manage 22:1, 12-5. 2004
Health care systems may offer 'open health management'Scott MacStravic
Health Care Strateg Manage 20:1, 13-5. 2002
How far have we come? A look back at 25 years of healthcare marketing. Interview by Richard K. ThomasAnn Fyfe
Mark Health Serv 22:36-41. 2002
Trumping patient experience in health care strategyScott MacStravic
Health Care Strateg Manage 22:11-2. 2004
Treating patients like customers. Despite recent gains, healthcare still has a lot to learn about measuring satisfaction. Interview by Richard K. ThomasDennis Kaldenberg
Mark Health Serv 23:38-43. 2003
Wellness: piecemeal or personalized?Scott MacStravic
Health Care Strateg Manage 22:1, 13-5. 2004
Critical impact analysis of how providers affect lives builds loyaltyScott MacStravic
Health Care Strateg Manage 22:10-2. 2004
Hospitals are taking a new accountabilityScott MacStravic
Health Care Strateg Manage 23:1, 13-5. 2005
What's in a name?Scott MacStravic
Mark Health Serv 26:41-2. 2006
The new era of international health care marketing for U.S. hospitalsScott MacStravic
Health Care Strateg Manage 22:13-5. 2004
Marketing model puts customer in chargeScott MacStravic
Health Care Strateg Manage 24:1, 13-6. 2006
Good old reliable (?) trend forecasting should be re-evaluatedScott MacStravic
Health Care Strateg Manage 22:11-2. 2004
