Detail Information
Publications
Using stories to battle unintentional injuries: narratives in safety and health communicationMitch Ricketts
Kansas State University, Manhattan, KS 66506 4000, USA
Soc Sci Med 70:1441-9. 2010..Importantly, injury stories did not create undue fear of the message object, demonstrating that brief anecdotes about accident victims can convince people to take reasonable precautions without creating unwarranted alarm about risks...
