Research Topics
| Rajiv N RimalSummaryAffiliation: Johns Hopkins Bloomberg School of Public Health Country: USA Publications
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Detail Information
Publications
Audience segmentation as a social-marketing tool in health promotion: use of the risk perception attitude framework in HIV prevention in MalawiRajiv N Rimal
Center for Communication Program, Johns Hopkins Bloomberg School of Public Health, Johns Hopkins University, Department of Health, Behavior and Society, 624 N Broadway, No 739, Baltimore, MD 21205, USA
Am J Public Health 99:2224-9. 2009..We sought to determine whether individuals' risk perceptions and efficacy beliefs could be used to meaningfully segment audiences to assist interventions that seek to change HIV-related behaviors...
Assessing the perceived importance of skin cancer: how question-order effects are influenced by issue involvementRajiv N Rimal
Department of Health Policy and Management, Johns Hopkins University, Baltimore, Maryland 21209, USA
Health Educ Behav 32:398-412. 2005..Findings have implications for how health-related issues are communicated to the public and how formative research is conducted...- Moving toward a theory of normative influences: how perceived benefits and similarity moderate the impact of descriptive norms on behaviorsRajiv N Rimal
Department of Health Policy and Management, Johns Hopkins University, Baltimore, Maryland 21209, USA
J Health Commun 10:433-50. 2005..Rather, perceived benefits moderated the relationship between descriptive norms and behavioral intention and perceived similarity moderated the relation between descriptive norms and self-efficacy... - A uniqueness to personal threat (UPT) hypothesis: how similarity affects perceptions of susceptibility and severity in risk assessmentRajiv N Rimal
Department of Health, Behavior and Society, Johns Hopkins University, Baltimore, MD 21209, USA
Health Commun 20:209-19. 2006..Results were mostly supportive. Findings indicated that individuals strategically use susceptibility and severity ratings to modulate their assessment of overall risk and personal identity... 
Extending the purview of the risk perception attitude framework: findings from HIV/AIDS prevention research in MalawiRajiv N Rimal
Center for Communication Programs, Johns Hopkins University, 624 N Broadway, No 739, Baltimore, MD 21205, USA
Health Commun 24:210-8. 2009..Implications for health campaigns, particularly the need to strengthen efficacy beliefs and the need to be careful in enhancing risk perceptions without simultaneously strengthening efficacy beliefs, are also discussed...- Applying social marketing principles to understand the effects of the radio diaries program in reducing HIV/AIDS stigma in MalawiRajiv N Rimal
Center for Communication Programs, Department of Health, Behavior and Society, Johns Hopkins University, 624N Broadway, No 739, Baltimore, MD 21205, USA
Health Mark Q 25:119-46. 2008..Findings are discussed in terms of social marketing principles... - Modeling the relationship between descriptive norms and behaviors: a test and extension of the theory of normative social behavior (TNSB)Rajiv N Rimal
Department of Health, Behavior, and Society, Johns Hopkins University, USA
Health Commun 23:103-16. 2008..Implications for health campaigns are also discussed... - Addressing the slow uptake of HIV testing in Malawi: the role of stigma, self-efficacy, and knowledge in the Malawi BRIDGE ProjectSima Berendes
Bloomberg School of Public Health, Johns Hopkins University, Baltimore, Maryland, USA
J Assoc Nurses AIDS Care 22:215-28. 2011..These findings suggest that important psychosocial variables are linked with people's likelihood of HIV testing, and that these variables may be influenced by behavior-change programs... - Friends talk to friends about drinking: exploring the role of peer communication in the theory of normative social behaviorKevin Real
Department of Communication, University of Kentucky, Lexington, KY 40506, USA
Health Commun 22:169-80. 2007..This model explained approximately 63% of the variance in intention. This study found a significant relationship between peer communication and alcohol drinking behaviors and intentions after controlling for perceived norms... - The role of group orientation and descriptive norms on water conservation attitudes and behaviorsMaria Knight Lapinski
Department of Communication, Michigan State University, East Lansing 48824, USA
Health Commun 22:133-42. 2007..Findings indicate a consistent pattern of interactions for descriptive norms and group orientation on both attitudes and behavioral intent. Implications for normative theory and campaign design are addressed... - Intergenerational transmission of health: the role of intrapersonal, interpersonal, and communicative factorsRajiv N Rimal
Department of Communication Studies, University of Texas at Austin, 78712, USA
Health Educ Behav 30:10-28. 2003..Implications for health education efforts directed at children include encouraging household discussion about health and focusing on adults as agents of change as an integral campaign strategy... - Expanding the reach of health campaigns: community organizations as meta-channels for the dissemination of health informationKeri K Stephens
Department of Communication Studies, University of Texas, Austin, Texas, USA
J Health Commun 9:97-111. 2004..Membership in community organizations explains greater variance in health outcomes than that explained by general media use, demographic indicators, and health-specific media use. Implications for health campaigns are discussed...