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Temporal view of the costs and benefits of self-deceptionZoë Chance
Department of Marketing, Harvard Business School, Boston, MA 02163, USA
Proc Natl Acad Sci U S A 108:15655-9. 2011..More broadly, the findings of these experiments offer evidence that debates about the relative costs and benefits of self-deception are informed by adopting a temporal view that assesses the cumulative impact of self-deception over time...
