Edward W Maibach

Summary

Affiliation: George Washington University
Country: USA

Publications

  1. pmc Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework
    Edward W Maibach
    Department of Prevention and Community Health, George Washington University School of Public Health and Health Services, Washington, DC 20037, USA
    BMC Public Health 7:88. 2007
  2. pmc A marketing perspective on disseminating evidence-based approaches to disease prevention and health promotion
    Edward W Maibach
    Public Health Communication and Marketing Program, School of Public Health and Health Services, The George Washington University, 2175 K St 700, Washington, DC 20037, USA
    Prev Chronic Dis 3:A97. 2006
  3. ncbi request reprint Understanding consumers' health information preferences: development and validation of a brief screening instrument
    Edward W Maibach
    Public Health Communication and Marketing Program, Department of Prevention and Community Health, George Washington University School of Public Health and Health Services, Washington, DC 20037, USA
    J Health Commun 11:717-36. 2006
  4. ncbi request reprint The influence of the media environment on physical activity: looking for the big picture
    Edward Maibach
    Public Health Communication and Marketing Program, The George Washington University School of Public Health and Health Services, 2175 K Street, NW, Suite 700, Washington, DC 20037, USA
    Am J Health Promot 21:353-62, iii. 2007
  5. doi request reprint The effectiveness of mass communication to change public behavior
    Lorien C Abroms
    Department of Prevention and Community Health, George Washington University School of Public Health and Health Services, Washington, DC 20037, USA
    Annu Rev Public Health 29:219-34. 2008
  6. pmc What is the best approach to reducing birth defects associated with isotretinoin?
    Lorien Abroms
    Department of Prevention and Community Health, School of Public Health and Health Services, George Washington University, Washington, D C, United States of America
    PLoS Med 3:e483. 2006
  7. doi request reprint Economic evaluation of the US Environmental Protection Agency's SunWise program: sun protection education for young children
    Jessica W Kyle
    ICF International, 1725 Eye St, NW, Suite 1000, Washington, DC, USA
    Pediatrics 121:e1074-84. 2008
  8. doi request reprint VERB: demonstrating a viable national option for promoting physical activity among our children
    Nick Cavill
    Cavill Associates, Stockport, United Kingdom
    Am J Prev Med 34:S173-4. 2008
  9. pmc Adapting evidence-based strategies to increase physical activity among African Americans, Hispanics, Hmong, and Native Hawaiians: a social marketing approach
    Mary Ann S Van Duyn
    National Cancer Institute, Center to Reduce Cancer Health Disparities, 6116 Executive Blvd, Suite 602, Rockville, MD 20852, USA
    Prev Chronic Dis 4:A102. 2007
  10. pmc Use of consumer survey data to target cessation messages to smokers through mass media
    David E Nelson
    Office on Smoking and Health, Centers for Disease Control and Prevention, 4770 Buford Highway, NE, Mail stop K 50, Atlanta, GA 30341 3717, USA
    Am J Public Health 98:536-42. 2008

Collaborators

Detail Information

Publications13

  1. pmc Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework
    Edward W Maibach
    Department of Prevention and Community Health, George Washington University School of Public Health and Health Services, Washington, DC 20037, USA
    BMC Public Health 7:88. 2007
    ..Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform the practice of public health has been slower to emerge...
  2. pmc A marketing perspective on disseminating evidence-based approaches to disease prevention and health promotion
    Edward W Maibach
    Public Health Communication and Marketing Program, School of Public Health and Health Services, The George Washington University, 2175 K St 700, Washington, DC 20037, USA
    Prev Chronic Dis 3:A97. 2006
    ..We suggest that the public health community prioritize the dissemination of evidence-based prevention approaches, because doing so is a potent environmental change strategy for enhancing health...
  3. ncbi request reprint Understanding consumers' health information preferences: development and validation of a brief screening instrument
    Edward W Maibach
    Public Health Communication and Marketing Program, Department of Prevention and Community Health, George Washington University School of Public Health and Health Services, Washington, DC 20037, USA
    J Health Commun 11:717-36. 2006
    ..Additional research is needed to further validate the tool and test its utility in guiding the creation of targeted health messages and programs...
  4. ncbi request reprint The influence of the media environment on physical activity: looking for the big picture
    Edward Maibach
    Public Health Communication and Marketing Program, The George Washington University School of Public Health and Health Services, 2175 K Street, NW, Suite 700, Washington, DC 20037, USA
    Am J Health Promot 21:353-62, iii. 2007
    ....
  5. doi request reprint The effectiveness of mass communication to change public behavior
    Lorien C Abroms
    Department of Prevention and Community Health, George Washington University School of Public Health and Health Services, Washington, DC 20037, USA
    Annu Rev Public Health 29:219-34. 2008
    ....
  6. pmc What is the best approach to reducing birth defects associated with isotretinoin?
    Lorien Abroms
    Department of Prevention and Community Health, School of Public Health and Health Services, George Washington University, Washington, D C, United States of America
    PLoS Med 3:e483. 2006
    ..Is iPLEDGE the best way to reduce isotretinoin birth defects, or is it an unproven and overly burdensome system?..
  7. doi request reprint Economic evaluation of the US Environmental Protection Agency's SunWise program: sun protection education for young children
    Jessica W Kyle
    ICF International, 1725 Eye St, NW, Suite 1000, Washington, DC, USA
    Pediatrics 121:e1074-84. 2008
    ..The objectives of this study were to assess the health benefits of the SunWise School Program and use economic analysis to determine the program's net benefits and cost-effectiveness...
  8. doi request reprint VERB: demonstrating a viable national option for promoting physical activity among our children
    Nick Cavill
    Cavill Associates, Stockport, United Kingdom
    Am J Prev Med 34:S173-4. 2008
  9. pmc Adapting evidence-based strategies to increase physical activity among African Americans, Hispanics, Hmong, and Native Hawaiians: a social marketing approach
    Mary Ann S Van Duyn
    National Cancer Institute, Center to Reduce Cancer Health Disparities, 6116 Executive Blvd, Suite 602, Rockville, MD 20852, USA
    Prev Chronic Dis 4:A102. 2007
    ..Using a social marketing approach, we studied how best to adapt proven, evidence-based strategies to increase physical activity for use with underserved racial or ethnic groups...
  10. pmc Use of consumer survey data to target cessation messages to smokers through mass media
    David E Nelson
    Office on Smoking and Health, Centers for Disease Control and Prevention, 4770 Buford Highway, NE, Mail stop K 50, Atlanta, GA 30341 3717, USA
    Am J Public Health 98:536-42. 2008
    ..We identified the mass media channels that reach the most cigarette smokers in an attempt to more effectively target smoking cessation messages...
  11. ncbi request reprint Recreating communities to support active living: a new role for social marketing
    Edward W Maibach
    National Cancer Institute, 9000 Rockville Pike, Bethesda, MD 20892, USA
    Am J Health Promot 18:114-9. 2003
    ....
  12. ncbi request reprint A convergent diffusion and social marketing approach for disseminating proven approaches to physical activity promotion
    James W Dearing
    Clinical Research Unit, Kaiser Permanente of Colorado, Denver, Colorado, USA
    Am J Prev Med 31:S11-23. 2006
    ..In specific terms, ten principles are provided for working effectively within societal sectors and enhancing user involvement in the processes of adoption and implementation...
  13. pmc Climate change and local public health in the United States: preparedness, programs and perceptions of local public health department directors
    Edward W Maibach
    Center for Climate Change Communication, George Mason University, Fairfax, Virginia, United States of America
    PLoS ONE 3:e2838. 2008
    ....