- Communicating immunization science: the genesis and evolution of the National Network for Immunization InformationChristy J W Ledford
Department of Communication, George Mason University, 4400 University Drive, MS 3D6, Fairfax, VA 22030, USA
J Health Commun 17:105-22. 2012..In addition, the authors recommend that NNii, while maintaining its informative nature, adopt persuasive strategies to attract and retain the attention of its target audiences...
- "Practicing medicine": patient perceptions of physician communication and the process of prescriptionChristy J W Ledford
George Mason University, Fairfax, VA 22030, USA
Patient Educ Couns 80:384-92. 2010..This study explores patient perceptions of physician communication regarding prescription medications and develops a theory of the effects of perceived physician communication on the patient decision-making process of medication taking...
- Contending mediated risk messages: a grounded theory of the physician-patient discussion of a prescription medication's changing riskChristy J W Ledford
Department of Communication, George Mason University, 4400 University Drive, MS 3D6, Fairfax, VA 22039, USA
Patient Educ Couns 83:14-21. 2011..The study purposes were to identify mediated messages' effects on the risk discussion and to develop a model of the changing risk communication process...