W Douglas Evans

Summary

Affiliation: George Washington University
Country: USA

Publications

  1. doi request reprint Systematic review of public health branding
    W Douglas Evans
    RTI International, Washington, DC, USA
    J Health Commun 13:721-41. 2008
  2. pmc Pilot evaluation of the text4baby mobile health program
    William Douglas Evans
    School of Public Health and Health Services, The George Washington University, Washington, DC 20037, USA
    BMC Public Health 12:1031. 2012
  3. doi request reprint Effects of media messages on parent-child sexual communication
    W Douglas Evans
    School of Public Health and Health Services, The George Washington University, Washington, DC 20037, USA
    J Health Commun 17:498-514. 2012
  4. doi request reprint Mobile health evaluation methods: the Text4baby case study
    W Douglas Evans
    Department of Prevention and Community Health, The George Washington University, Washington, District of Columbia 20037, USA
    J Health Commun 17:22-9. 2012
  5. doi request reprint Efficacy methods to evaluate health communication and marketing campaigns
    W Douglas Evans
    The George Washington University, Washington, DC, USA
    J Health Commun 14:315-30. 2009
  6. doi request reprint Efficacy of abstinence promotion media messages: findings from an online randomized trial
    W Douglas Evans
    The George Washington University, School of Public Health and Health Services, Washington, DC 20037, USA
    J Adolesc Health 45:409-16. 2009
  7. ncbi request reprint Outcomes of the 5-4-3-2-1 Go! Childhood obesity community trial
    W Douglas Evans
    The George Washington University, Wasington, DC 20037, USA
    Am J Health Behav 35:189-98. 2011
  8. pmc Evaluation of sexual communication message strategies
    W Douglas Evans
    The George Washington University, School of Public Health and Health Services, Department of Prevention and Community Health, 2175 K Street, NW, Suite 700, Washington, DC 20037, USA
    Reprod Health 8:15. 2011
  9. pmc Brand equity and willingness to pay for condoms in Zimbabwe
    W Douglas Evans
    The George Washington University, School of Public Health and Health Services, Washington, DC 20037, USA
    Reprod Health 8:29. 2011
  10. ncbi request reprint Social cognitive mediators of parent-child sexual communication
    W Douglas Evans
    The GeorgeWashington University, School of Public Health and Health Services, NW Washington, DC, USA
    Am J Health Behav 35:428-37. 2011

Detail Information

Publications36

  1. doi request reprint Systematic review of public health branding
    W Douglas Evans
    RTI International, Washington, DC, USA
    J Health Commun 13:721-41. 2008
    ..More rigorous research is needed, however, on how branded health messages impact specific populations and behaviors...
  2. pmc Pilot evaluation of the text4baby mobile health program
    William Douglas Evans
    School of Public Health and Health Services, The George Washington University, Washington, DC 20037, USA
    BMC Public Health 12:1031. 2012
    ..The purpose of this pilot evaluation study is to assess the efficacy of this text messaging campaign...
  3. doi request reprint Effects of media messages on parent-child sexual communication
    W Douglas Evans
    School of Public Health and Health Services, The George Washington University, Washington, DC 20037, USA
    J Health Commun 17:498-514. 2012
    ..Overall, PSUNC message exposure appears to have promoted more extensive sexual communication. Future research should examine behavioral mechanisms and message receptivity among subgroups of parents and children...
  4. doi request reprint Mobile health evaluation methods: the Text4baby case study
    W Douglas Evans
    Department of Prevention and Community Health, The George Washington University, Washington, District of Columbia 20037, USA
    J Health Commun 17:22-9. 2012
    ..The evaluation has a theoretical model of behavior change and measures mediators as well as behavioral outcomes. Results will inform how behavioral theory works within mobile health programs...
  5. doi request reprint Efficacy methods to evaluate health communication and marketing campaigns
    W Douglas Evans
    The George Washington University, Washington, DC, USA
    J Health Commun 14:315-30. 2009
    ..Finally, we outline a research agenda to investigate issues of internal and external validity, mode of message presentation, differences between marketing and message strategies, and behavioral outcomes...
  6. doi request reprint Efficacy of abstinence promotion media messages: findings from an online randomized trial
    W Douglas Evans
    The George Washington University, School of Public Health and Health Services, Washington, DC 20037, USA
    J Adolesc Health 45:409-16. 2009
    ..We conducted an online randomized experiment to evaluate the efficacy of messages from the Parents Speak Up National Campaign (PSUNC) to promote parent-child communication about sex...
  7. ncbi request reprint Outcomes of the 5-4-3-2-1 Go! Childhood obesity community trial
    W Douglas Evans
    The George Washington University, Wasington, DC 20037, USA
    Am J Health Behav 35:189-98. 2011
    ..To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors...
  8. pmc Evaluation of sexual communication message strategies
    W Douglas Evans
    The George Washington University, School of Public Health and Health Services, Department of Prevention and Community Health, 2175 K Street, NW, Suite 700, Washington, DC 20037, USA
    Reprod Health 8:15. 2011
    ..The results confirm and extend previous PSUNC campaign evaluation and provide further evidence for the conceptual model. Future research should examine additional message content features and the effects of reactions/receptivity...
  9. pmc Brand equity and willingness to pay for condoms in Zimbabwe
    W Douglas Evans
    The George Washington University, School of Public Health and Health Services, Washington, DC 20037, USA
    Reprod Health 8:29. 2011
    ..This paper evaluates the role of condom marketing, a multi-dimensional scale of brand peceptions (brand equity), and price in condom use behavior...
  10. ncbi request reprint Social cognitive mediators of parent-child sexual communication
    W Douglas Evans
    The GeorgeWashington University, School of Public Health and Health Services, NW Washington, DC, USA
    Am J Health Behav 35:428-37. 2011
    ..To test a social cognitive behavior change model and identify mediators of the effects of the Parents Speak Up National Campaign (PSUNC) on parent-child sexual communication...
  11. ncbi request reprint The theory of "truth": how counterindustry campaigns affect smoking behavior among teens
    James C Hershey
    RTI International, Washington, DC 20036 3209, USA
    Health Psychol 24:22-31. 2005
    ....
  12. doi request reprint Perceptions of the food shopping environment are associated with greater consumption of fruits and vegetables
    Jonathan L Blitstein
    RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709 2194, USA
    Public Health Nutr 15:1124-9. 2012
    ..The present study examined whether characteristics such as quality, selection and convenience are associated with dietary intake of fruits and vegetables independent of perceived costs in an inner-city, low-income population...
  13. doi request reprint Effects of media campaign messages targeting parents on adolescent sexual beliefs: a randomized controlled trial with a national sample
    Lori Ann Palen
    Health, Social, and Economics Research Unit, RTI International, Research Triangle Park, North Carolina 27709, USA
    Fam Community Health 34:28-38. 2011
    ..Parent exposure strengthened beliefs that teen sexual activity is physically harmful only among adolescents with at least 1 sexually active friend...
  14. ncbi request reprint Adult and group influences on participation in youth empowerment programs
    W Douglas Evans
    RTI International, Washington, DC 20036 3209, USA
    Health Educ Behav 31:564-76. 2004
    ..Group factors mediated the relationship between adult involvement and collective participation. Further research is needed on how to measure adult involvement and its relationship to youth participation...
  15. doi request reprint Effectiveness of a national media campaign to promote parent-child communication about sex
    Kevin C Davis
    RTI International, Research Triangle Park, NC 27709, USA
    Health Educ Behav 40:97-106. 2013
    ..But to date, the actual reach of the campaign and its real-world effectiveness in promoting parent-child communication has not been established. The present study addresses this gap...
  16. ncbi request reprint Modeling psychological empowerment among youth involved in local tobacco control efforts
    Debra J Holden
    RTI International, Research Triangle Park, North Carolina 27709 2194, USA
    Health Educ Behav 32:264-78. 2005
    ..We conclude with a summary of lessons learned to date and recommendations for applying these findings to work in the field...
  17. ncbi request reprint News media tracking of tobacco control: a review of sampling methodologies
    W Douglas Evans
    RTI International, Washington, DC 20036, USA
    J Health Commun 10:403-17. 2005
    ..None of these strategies showed a substantial deviation from the 2000 census of articles. We conclude that sampling coverage can produce estimates statistically equivalent to a census. Researchers should utilize coverage sampling...
  18. ncbi request reprint Media and secondhand smoke exposure: results from a national survey
    W Douglas Evans
    American Legacy Foundation, Washington, DC, USA
    Am J Health Behav 30:62-71. 2006
    ..To investigate whether associations between anti-secondhand smoke (SHS) media, social cognitions about SHS, and home restrictions on smoking follow patterns observed in smoking behavior...
  19. ncbi request reprint The influence of social environment and social image on adolescent smoking
    W Douglas Evans
    RTI International, Washington, DC 20036 3209, USA
    Health Psychol 25:26-33. 2006
    ..The pattern was constant across subsamples. Social image of smokers mediated the influence of social environment on adolescent smoking. Social image had a greater effect on smoking among middle school boys and high school girls...
  20. ncbi request reprint The 5-4-3-2-1 go! Intervention: social marketing strategies for nutrition
    W Douglas Evans
    RTI International, Washington, DC 20005, USA
    J Nutr Educ Behav 39:S55-9. 2007
  21. ncbi request reprint Use of nutrition facts panels among adults who make household food purchasing decisions
    Jonathan L Blitstein
    RTI International, Research Triangle Park, NC 27709 2194, USA
    J Nutr Educ Behav 38:360-4. 2006
    ..To identify sociodemographic variables and beliefs about the causes of obesity associated with reported use of Nutrition Facts panel (NFP) information...
  22. doi request reprint Efficacy of child abuse and neglect prevention messages in the Florida Winds of Change campaign
    W Douglas Evans
    Department of Prevention and Community Health, George Washington University, Washington, District of Columbia 20037, USA
    J Health Commun 17:413-31. 2012
    ..Logistic regression models revealed that exposure to campaign messages was associated with significant increases in all but one of the campaign outcomes...
  23. ncbi request reprint Evaluating the truth brand
    W Douglas Evans
    RTI International, Washington DC, 20036, USA
    J Health Commun 10:181-92. 2005
    ..Analyses of potential cofounders show this relationship is robust. Behavioral branding (brands about a behavior or a lifestyle) is an important public health strategy...
  24. ncbi request reprint Changing perceptions of the childhood obesity epidemic
    W Douglas Evans
    RTI, Washington, DC 20036, USA
    Am J Health Behav 30:167-76. 2006
    ..To examine changes in public attitudes about childhood obesity and support for prevention...
  25. ncbi request reprint Conceptualizing youth empowerment within tobacco control
    Debra J Holden
    RTI International, Research Triangle Park, North Carolina 27709 2194, USA
    Health Educ Behav 31:548-63. 2004
    ..Other articles contained within this special issue present results from each of the SYMATU evaluation studies...
  26. ncbi request reprint Social imagery, tobacco independence, and the truthsm campaign
    W Douglas Evans
    RTI International, Washington, DC 20036, USA
    J Health Commun 9:425-41. 2004
    ..The main hypotheses were that social imagery about not smoking and related beliefs and attitudes about tobacco use mediate the relationship between truthsm exposure and smoking status...
  27. doi request reprint Applying social marketing in health care: communicating evidence to change consumer behavior
    W Douglas Evans
    RTI International, Washington, DC 20005, USA
    Med Decis Making 28:781-92. 2008
    ..There is a need for more research on message strategies that work in health care and population-level effectiveness studies...
  28. doi request reprint Do obese persons comprehend their personal health risks?
    Eric A Finkelstein
    Public Health Economics Program, RTI International, Research Triangle Park, NC 27709 2194, USA
    Am J Health Behav 32:508-16. 2008
    ..To test whether overweight and obese individuals believe they are at greater risk of obesity-related diseases and premature mortality...
  29. doi request reprint Repeated exposure to media messages encouraging parent-child communication about sex: differential trajectories for mothers and fathers
    Jonathan L Blitstein
    RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709 2194, USA
    Am J Health Promot 27:43-51. 2012
    ..To examine changes in parent-child communication related to sexual behavior after exposure to public health messages...
  30. pmc How social marketing works in health care
    W Douglas Evans
    Health Promotion Research, RTI International, Washington, DC corrected 20036, USA
    BMJ 332:1207-10. 2006
  31. ncbi request reprint Social marketing campaigns and children's media use
    W Douglas Evans
    RTI International, USA
    Future Child 18:181-203. 2008
    ..Evans also outlines a message strategy to promote "smart media use" to parents, children, and adolescents and suggests a brand based on personal interaction as a desirable alternative to "virtual interaction"...
  32. ncbi request reprint Preliminary evidence for school-based physical activity policy needs in Washington, DC
    Emily Goodman
    Dept of Exercise Science, The George Washington University School of Public Health and Health Services, Washington, DC, USA
    J Phys Act Health 9:124-8. 2012
    ..We examined differences in step counts between structured school days (SSD) and weekend days (WED) among a sample of public school children in Washington, DC...
  33. pmc Impact of a parent-child sexual communication campaign: results from a controlled efficacy trial of parents
    Kevin C Davis
    Public Health Policy Research Program, RTI International, 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA
    Reprod Health 7:17. 2010
    ..abstract:..
  34. ncbi request reprint The effects of state counterindustry media campaigns on beliefs, attitudes, and smoking status among teens and young adults
    James C Hersey
    RTI, 1615 M Street, NW, Suite 740, Washington, DC 20036 3209, USA
    Prev Med 37:544-52. 2003
    ..This study sought to identify the pathways through which state-funded counterindustry media campaigns influence beliefs and attitudes regarding tobacco industry practices and smoking status...
  35. ncbi request reprint Public perceptions of childhood obesity
    W Douglas Evans
    RTI International, Washington, DC, USA
    Am J Prev Med 28:26-32. 2005
    ..Media coverage of obesity has also increased, and the public is now highly aware of obesity-related health threats facing adults and children...
  36. pmc Mammography facilities are accessible, so why is utilization so low?
    Lee R Mobley
    Public Health and Environment Division, RTI International, 3040 Cornwallis Road, PO Box 12194, Research Triangle Park, NC 27709, USA
    Cancer Causes Control 20:1017-28. 2009
    ..This study examines new socio-ecological variables reflecting community context as predictors of mammography use...