WILLIAM W DEJONG

Summary

Affiliation: Education Development Center
Country: USA

Publications

  1. ncbi MADD Massachusetts versus Senator Burke: a media advocacy case study
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA
    Health Educ Q 23:318-29. 1996
  2. ncbi When the tobacco industry controls the news: KKR, RJR Nabisco, and the Weekly Reader Corporation
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, Massachusetts 02115, USA
    Tob Control 5:142-8. 1996
  3. ncbi Strategies to reduce driving under the influence of alcohol
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, Massachusetts 02115, USA
    Annu Rev Public Health 19:359-78. 1998
  4. ncbi A critical perspective on the drug czar's antidrug media campaign
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA
    J Health Commun 4:155-60. 1999
  5. ncbi A content analysis of television advertising for the Massachusetts Tobacco Control Program media campaign, 1993-1996
    W DeJong
    Harvard School of Public Health, Department of Health and Social Behavior, Boston, MA 02115, USA
    J Public Health Manag Pract 6:27-39. 2000
  6. ncbi Effects on alcohol related fatal crashes of a community based initiative to increase substance abuse treatment and reduce alcohol availability
    R W Hingson
    Boston University School of Public Health, Center to Prevent Alcohol related Problems Among Young People, Boston, MA 02118, USA
    Inj Prev 11:84-90. 2005
  7. ncbi The drug Czar's anti-drug media campaign: continuing concerns
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA
    J Health Commun 5:77-82. 2000
  8. ncbi U.S. federally funded television public service announcements (PSAs) to prevent HIV/AIDS: a content analysis
    W DeJong
    Harvard School of Public Health, Department of Health and Social Behavior, 677 Huntington Avenue, Boston, MA 02115, USA
    J Health Commun 6:249-63. 2001

Detail Information

Publications8

  1. ncbi MADD Massachusetts versus Senator Burke: a media advocacy case study
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA
    Health Educ Q 23:318-29. 1996
    ..Paralyzed by the lack of consensus, MADD Massachusetts was rendered a far less effective advocate for policy change...
  2. ncbi When the tobacco industry controls the news: KKR, RJR Nabisco, and the Weekly Reader Corporation
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, Massachusetts 02115, USA
    Tob Control 5:142-8. 1996
    ..KKR), best known for its leveraged buyout of tobacco conglomerate RJR Nabisco. Among other student newspapers, Weekly Reader publishes Current Events for students in grades 6-10 (ages 11-16)...
  3. ncbi Strategies to reduce driving under the influence of alcohol
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, Massachusetts 02115, USA
    Annu Rev Public Health 19:359-78. 1998
    ..In the next several years, greater efforts are needed on all these fronts. Also needed, however, are programs that integrate drunk driving prevention with other traffic safety initiatives...
  4. ncbi A critical perspective on the drug czar's antidrug media campaign
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA
    J Health Commun 4:155-60. 1999
    ..Only time will tell whether the ONDCP media campaign will succeed or fail. Using past research as a guide, there is legitimate reason for concern that the campaign will not live up to expectations...
  5. ncbi A content analysis of television advertising for the Massachusetts Tobacco Control Program media campaign, 1993-1996
    W DeJong
    Harvard School of Public Health, Department of Health and Social Behavior, Boston, MA 02115, USA
    J Public Health Manag Pract 6:27-39. 2000
    ..Only two advertisements listed the telephone number for the MTCP's smoking cessation program. The television campaign was uncoordinated with the MTCP's community-level programs...
  6. ncbi Effects on alcohol related fatal crashes of a community based initiative to increase substance abuse treatment and reduce alcohol availability
    R W Hingson
    Boston University School of Public Health, Center to Prevent Alcohol related Problems Among Young People, Boston, MA 02118, USA
    Inj Prev 11:84-90. 2005
    ..This analysis tested whether comprehensive community interventions that focus on reducing alcohol availability and increasing substance abuse treatment can reduce alcohol related fatal traffic crashes...
  7. ncbi The drug Czar's anti-drug media campaign: continuing concerns
    W DeJong
    Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA
    J Health Commun 5:77-82. 2000
    ..We voice again our concerns about ONDCP's underutilization of an expert review committee of behavioral scientists...
  8. ncbi U.S. federally funded television public service announcements (PSAs) to prevent HIV/AIDS: a content analysis
    W DeJong
    Harvard School of Public Health, Department of Health and Social Behavior, 677 Huntington Avenue, Boston, MA 02115, USA
    J Health Commun 6:249-63. 2001
    ..Implications of these conclusions for the future of U.S. HIV/AIDS prevention are discussed...