Affiliation: Cornell University
- Direct-to-consumer television advertising exposure, diagnosis with high cholesterol, and statin useJeff Niederdeppe
Department of Communication, Cornell University, 328 Kennedy Hall, Ithaca, NY, 14853, USA
J Gen Intern Med 28:886-93. 2013..Research has yet to examine whether individual-level DTCA exposure may influence statin use among men and women at high, moderate, or low risk for future cardiac events...
- Media campaigns to promote smoking cessation among socioeconomically disadvantaged populations: what do we know, what do we need to learn, and what should we do now?Jeff Niederdeppe
Department of Communication, Cornell University, Ithaca, NY 14853 4203, United States
Soc Sci Med 67:1343-55. 2008....
- Using theory to identify beliefs associated with support for policies to raise the price of high-fat and high-sugar foodsJeff Niederdeppe
Department of Communication, Cornell University, 328 Kennedy Hall, Ithaca, NY 14853, USA
J Health Commun 17:90-104. 2012....
- Socioeconomic variation in recall and perceived effectiveness of campaign advertisements to promote smoking cessationJeff Niederdeppe
Cornell University, 328 Kennedy Hall, Ithaca, NY 14853, USA
Soc Sci Med 72:773-80. 2011..Results offer guidance for theorists and campaign planners in developing campaigns that are likely to promote cessation among less educated populations...
- News coverage and sales of products with trans fat: effects before and after changes in federal labeling policyJeff Niederdeppe
Department of Communication, Cornell University, Ithaca, New York, NY 14853 4203, USA
Am J Prev Med 36:395-401. 2009..This paper assesses whether news coverage influenced sales of products containing trans fat, between December 13, 2004, and June 24, 2007, both before and after the labeling policy went into effect...
- Message design strategies to raise public awareness of social determinants of health and population health disparitiesJeff Niederdeppe
Department of Communication, Cornell University, Ithaca, NY 14853 4203, USA
Milbank Q 86:481-513. 2008..Raising public awareness of the importance of social determinants of health (SDH) and health disparities presents formidable communication challenges...
- Qualitative research about attributions, narratives, and support for obesity policy, 2008Jeff Niederdeppe
Cornell University, Ithaca, NY 14853, USA
Prev Chronic Dis 8:A39. 2011..Public opinion data suggest that many policy changes to reduce obesity are likely to face public resistance...
- Narratives and images used by public communication campaigns addressing social determinants of health and health disparitiesChristopher E Clarke
Department of Communication, George Mason University, Fairfax, VA 22030, USA
Int J Environ Res Public Health 9:4254-77. 2012..We discuss implications of these findings for raising awareness of SDH and health disparities in the US through narrative and visual means...
- News coverage of sugar-sweetened beverage taxes: pro- and antitax arguments in public discourseJeff Niederdeppe
Department of Communication, Cornell University, Ithaca, NY 14853, USA
Am J Public Health 103:e92-8. 2013..We examined news coverage of public debates about large taxes on sugar-sweetened beverages (SSBs) to illuminate how the news media frames the debate and to inform future efforts to promote obesity-related public policy...
- Exploring optimistic bias and the integrative model of behavioral prediction in the context of a campus influenza outbreakHye Kyung Kim
Department of Communication, Cornell University, Ithaca, New York 14853, USA
J Health Commun 18:206-22. 2013..Theoretical and practical implications of these findings are discussed...