Rita Gunther McGrath

Summary

Affiliation: Columbia University
Country: USA

Publications

  1. ncbi request reprint Failing by design
    Rita Gunther McGrath
    Columbia Business School, USA
    Harv Bus Rev 89:76-83, 137. 2011
  2. ncbi request reprint MarketBusting: strategies for exceptional business growth
    Rita Gunther McGrath
    Columbia University s Graduate School of Business, New York, New York, USA
    Harv Bus Rev 83:80-9, 148. 2005
  3. ncbi request reprint The value captor's process: getting the most out of your new business ventures
    Rita Gunther McGrath
    Columbia Business School, New York, USA
    Harv Bus Rev 85:128-36, 146. 2007

Detail Information

Publications3

  1. ncbi request reprint Failing by design
    Rita Gunther McGrath
    Columbia Business School, USA
    Harv Bus Rev 89:76-83, 137. 2011
    ..Finally, codify and share what you learn. These principles won't give you a means of avoiding all failures down the road-that's simply not realistic. They will help you use small losses to attain bigger wins over time...
  2. ncbi request reprint MarketBusting: strategies for exceptional business growth
    Rita Gunther McGrath
    Columbia University s Graduate School of Business, New York, New York, USA
    Harv Bus Rev 83:80-9, 148. 2005
    ....
  3. ncbi request reprint The value captor's process: getting the most out of your new business ventures
    Rita Gunther McGrath
    Columbia Business School, New York, USA
    Harv Bus Rev 85:128-36, 146. 2007
    ....