W L Ventis

Summary

Affiliation: College of William and Mary
Country: USA

Publications

  1. ncbi request reprint Using humor in systematic desensitization to reduce fear
    W L Ventis
    Department of Psychology, College of William and Mary, Williamsburg, VA 23187 8795, USA
    J Gen Psychol 128:241-53. 2001

Detail Information

Publications1

  1. ncbi request reprint Using humor in systematic desensitization to reduce fear
    W L Ventis
    Department of Psychology, College of William and Mary, Williamsburg, VA 23187 8795, USA
    J Gen Psychol 128:241-53. 2001
    ..This finding may have therapeutic applications; however, it may also be applicable in advertising to desensitize fear of a dangerous product, such as cigarettes...