- Correlates of physical activity in a national sample of children aged 9-13 years
Carrie D Heitzler
National Center for Chronic Disease Prevention and Health Promotion, Division of Nutrition and Physical Activity, Atlanta, Georgia 30341, USA
Prev Med 42:254-60. 2006
..Physical activity (PA) is critical for children's normal growth and development. The purpose of this study was to assess potential correlates of physical activity in a US national sample of youth aged 9-13 years...
- Overview of formative, process, and outcome evaluation methods used in the VERB campaign
Judy M Berkowitz
National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
Am J Prev Med 34:S222-9. 2008
..Because a comprehensive approach was used, which included formative and process evaluation, the VERB team's ability to interpret the results of the outcome evaluation was enhanced...
- Evaluation of a national physical activity intervention for children: VERB campaign, 2002-2004
Marian E Huhman
Division of Adolescent and School Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia 30341, USA
Am J Prev Med 32:38-43. 2007
..Amid concern for the consequences of physical inactivity among children, the Centers for Disease Control and Prevention started a campaign using commercial marketing methods to promote physical activity to children...
- Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB campaign
National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health, Centers for Disease Control and Prevention, Atlanta, Georgia 30341, USA
Pediatrics 116:e277-84. 2005
..To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age...
- Reducing children's television-viewing time: a qualitative study of parents and their children
Amy B Jordan
Annenberg Public Policy Center, 3620 Walnut St, Philadelphia, PA 19104 6220, USA
Pediatrics 118:e1303-10. 2006
..The primary goal of this study was to qualitatively explore how a recommendation to limit television viewing might be received and responded to by a diverse sample of parents and their school-age children...
- Reliability and validity of questions on the youth media campaign longitudinal survey
Gregory J Welk
Iowa State University, Ames, IA 50011, USA
Med Sci Sports Exerc 39:612-21. 2007
..The study evaluated the reliability and validity of the physical activity questions in the Youth Media Campaign Longitudinal Survey (YMCLS), a nationally representative survey of 9- to 13-yr-old youth...
- Bringing "play" to life: the use of experiential marketing in the VERB campaign
Carrie D Heitzler
School of Public Health, University of Minnesota, Minneapolis, Minnesota 55410, USA
Am J Prev Med 34:S188-93. 2008
- Testing a hierarchy-of-effects model: pathways from awareness to outcomes in the VERB campaign 2002-2003
Centre for Physical Activity and Health, School of Public Health, University of Sydney, New South Wales, Australia
Am J Prev Med 34:S249-56. 2008
..The McGuire hierarchy-of-effects (HOE) model, used extensively in mass-media interventions to describe the mechanisms for understanding effects, has not been tested in physical activity campaigns...