Research Topics
| Jay M BernhardtSummaryAffiliation: Centers for Disease Control and Prevention Country: USA Publications
| Collaborators
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Detail Information
Publications
Improving health through health marketingJay M Bernhardt
National Center for Health Marketing, Coordinating Center for Health Information and Service, Centers for Disease Control and Prevention, 1600 Clifton Rd, NE, Mail Stop E-21, Atlanta, GA 30329, USA
Prev Chronic Dis 3:A73. 2006- Alcohol assessment among college students using wireless mobile technologyJay M Bernhardt
National Center for Health Marketing, Centers for Disease Control and Prevention, Atlanta, Georgia 30329, USA
J Stud Alcohol Drugs 70:771-5. 2009.... 
Using wireless handheld computers and tailored text messaging to reduce negative consequences of drinking alcoholJessica Aungst Weitzel
Rollins School of Public Health, Emory University, Atlanta, Georgia, USA
J Stud Alcohol Drugs 68:534-7. 2007..The purpose of this trial was to investigate the feasibility and short-term outcomes of a tailored intervention, delivered via text messages to wireless handheld computers, to reduce alcohol-related consequences among college students...- Health information-seeking behaviors, health indicators, and health risksJames B Weaver
Centers for Disease Control and Prevention, Atlanta, GA 30333, USA
Am J Public Health 100:1520-5. 2010.... 
Development and validation of the Retrospective Alcohol Context ScaleDarren Mays
Department of Behavioral Sciences and Health Education, Emory University, Rollins School of Public Health, Atlanta, Georgia 30322, USA
Am J Drug Alcohol Abuse 35:109-14. 2009..Few validated measures exist to capture the context and consequences of specific drinking events among college students...- Reliability and validity of the alcohol consequences expectations scaleKimberly R Jacob Arriola
Rollins School of Public Health of Emory University, Atlanta, GA 30322, USA
Am J Health Behav 33:504-12. 2009..To examine the reliability and validity of a new measure of alcohol outcome expectations for college students, the Alcohol Consequences Expectations Scale (ACES)... - Alcohol assessment using wireless handheld computers: a pilot studyJay M Bernhardt
Centers for Disease Control and Prevention, Atlanta, GA, USA
Addict Behav 32:3065-70. 2007..Handheld computers may represent a useful tool for assessing daily alcohol use among college students... - Profiling characteristics of internet medical information usersJames B Weaver
National Center for Health Marketing, Centers for Disease Control and Prevention, 1600 Clifton Road, MS E21, Atlanta, GA 30333, USA
J Am Med Inform Assoc 16:714-22. 2009..Existing research leaves two things unclear, however: the prevalence of online health and medical information seeking and the distinguishing characteristics of individuals who seek that information... - The Scientific Foundation for personal genomics: recommendations from a National Institutes of Health-Centers for Disease Control and Prevention multidisciplinary workshopMuin J Khoury
Office of Public Health Genomics, Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA
Genet Med 11:559-67. 2009..To fulfill the promise of personal genomics, a rigorous multidisciplinary research agenda is needed... - Depictions of substance use in reality television: a content analysis of The OsbournesNicole A Blair
Centers for Disease Control and Prevention, Office on Smoking and Health, Atlanta, Georgia, USA
BMJ 331:1517-9. 2005..To determine the source and slant of messages in a reality television programme that may promote or inhibit health related or risky behaviours... - Health-risk correlates of video-game playing among adultsJames B Weaver
National Center for Health Marketing, CDC, Atlanta GA 30333, USA
Am J Prev Med 37:299-305. 2009..Although considerable research suggests that health-risk factors vary as a function of video-game playing among young people, direct evidence of such linkages among adults is lacking... - Online health communication about human genetics: perceptions and preferences of internet usersJay M Bernhardt
Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, Atlanta, Georgia 30322, USA
Cyberpsychol Behav 7:728-33. 2004..The implications of findings for Web-based health message design are discussed... - Online pediatric information seeking among mothers of young children: results from a qualitative study using focus groupsJay M Bernhardt
Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, 1518 Clifton Road NE, Atlanta, GA 30322, USA
J Med Internet Res 6:e7. 2004..However, little is known about how pregnant women and mothers of young children seek and process online pediatric health information... - Public health literacy in America: an ethical imperativeJulie A Gazmararian
Emory Center on Health Outcomes and Quality, Department of Health Policy and Management, Rollins School of Public Health, Emory University, 1518 Clifton Road NE, Rm 656, Atlanta, GA 30322, USA
Am J Prev Med 28:317-22. 2005..This paper explores the ethical implications of public health literacy and the steps the public health community needs to take to promote a society that is public health literate... - Direct-to-consumer drug advertisements on network television: an exploration of quantity, frequency, and placementErica D Brownfield
Department of Medicine, Emory University, Atlanta, Georgia 30303, USA
J Health Commun 9:491-7. 2004..Our findings suggest that Americans who watch average amounts of television may be exposed to more than 30 hours of direct-to-consumer drug advertisements each year, far surpassing their exposure to other forms of health communication... - Using the web to translate health communication research to practice: the HealthComm KeyPaula M Frew
Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, Atlanta, GA 30322, USA
Public Health Rep 120:576-8. 2005 - A prospective study of exposure to rap music videos and African American female adolescents' healthGina M Wingood
Rollins School of Public Health, Department of Behavioral Sciences and Health Education, Atlanta, GA 30322, USA
Am J Public Health 93:437-9. 2003 - Implementation and evaluation of a Web-based continuing education course in injury prevention and controlJay M Bernhardt
Rollins School of Public Health, Health Communication Technology Laboratory, Emory University, Atlanta, Georgia, USA
Health Promot Pract 4:120-8. 2003..This article describes the development and evaluation of VINCENTweb and discusses the implications for developing future Internet-based courses in public health... - Looking to the future of new media in health marketing: deriving propositions based on traditional theoriesLINDSAY J DELLA
Department of Communication University of Louisville, Louisville, KY 40292, USA
Health Mark Q 25:147-74. 2008..g., podcasting, virtual events, blogging, and webinars). Based on these propositions, we conclude by presenting both opportunities and challenges that public health communicators and marketers will face in the future... - Communication at the core of effective public healthJay M Bernhardt
Am J Public Health 94:2051-3. 2004 - Perceived barriers to Internet-based health communication on human geneticsJay M Bernhardt
Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University Atlanta, Georgia 30322, USA
J Health Commun 7:325-40. 2002..The Internet cannot achieve its full potential for human genetics communication until the public's concerns are addressed and resolved...