Judy M Berkowitz

Summary

Affiliation: Centers for Disease Control and Prevention
Country: USA

Publications

  1. doi request reprint Overview of formative, process, and outcome evaluation methods used in the VERB campaign
    Judy M Berkowitz
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S222-9. 2008
  2. doi request reprint Did augmenting the VERB campaign advertising in select communities have an effect on awareness, attitudes, and physical activity?
    Judy M Berkowitz
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S257-66. 2008
  3. doi request reprint The VERB campaign's strategy for reaching African-American, Hispanic, Asian, and American Indian children and parents
    Marian Huhman
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S194-209. 2008
  4. doi request reprint Catalyzing community action within a national campaign: VERB community and national partnerships
    Rosemary Bretthauer-Mueller
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S210-21. 2008
  5. doi request reprint It's what you do! Reflections on the VERB campaign
    Faye L Wong
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341 3717, USA
    Am J Prev Med 34:S175-82. 2008
  6. ncbi request reprint Communicating cardiovascular disease risk due to elevated homocysteine levels: using the EPPM to develop print materials
    Diane L McKay
    Antioxidants Research Laboratory, USDA Human Nutrition Research Center on Aging at Tufts University, Boston, Massachusetts 02111, USA
    Health Educ Behav 31:355-71. 2004

Collaborators

Detail Information

Publications6

  1. doi request reprint Overview of formative, process, and outcome evaluation methods used in the VERB campaign
    Judy M Berkowitz
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S222-9. 2008
    ..Because a comprehensive approach was used, which included formative and process evaluation, the VERB team's ability to interpret the results of the outcome evaluation was enhanced...
  2. doi request reprint Did augmenting the VERB campaign advertising in select communities have an effect on awareness, attitudes, and physical activity?
    Judy M Berkowitz
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S257-66. 2008
    ..To investigate the effect of increased advertising on physical activity outcomes, six "high-dose" communities were selected to receive more hours of advertising and additional promotional activities...
  3. doi request reprint The VERB campaign's strategy for reaching African-American, Hispanic, Asian, and American Indian children and parents
    Marian Huhman
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S194-209. 2008
    ....
  4. doi request reprint Catalyzing community action within a national campaign: VERB community and national partnerships
    Rosemary Bretthauer-Mueller
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341, USA
    Am J Prev Med 34:S210-21. 2008
    ..Coordinated, collaborative, and strong mass-media and community-based interventions within a national social marketing campaign can sustain the immediate effects of such campaigns...
  5. doi request reprint It's what you do! Reflections on the VERB campaign
    Faye L Wong
    National Center for Chronic Disease Prevention and Health Promotion, CDC, Atlanta, Georgia 30341 3717, USA
    Am J Prev Med 34:S175-82. 2008
    ..This article describes how marketing, partnership, and evaluation activities were implemented to reach a tween audience. In doing so, fundamental differences in marketing between public health and the private sector were revealed...
  6. ncbi request reprint Communicating cardiovascular disease risk due to elevated homocysteine levels: using the EPPM to develop print materials
    Diane L McKay
    Antioxidants Research Laboratory, USDA Human Nutrition Research Center on Aging at Tufts University, Boston, Massachusetts 02111, USA
    Health Educ Behav 31:355-71. 2004
    ..This study's results contribute to our understanding of the usefulness of theory-guided written materials in motivating compliant health behaviors. Recommendations for using this model are provided...