Rosemary Thackeray

Summary

Affiliation: Brigham Young University
Country: USA

Publications

  1. doi request reprint Congenital cytomegalovirus reference material: a content analysis of coverage and accuracy
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, 221 Richards Building, Provo, UT, 84602, USA
    Matern Child Health J 18:584-91. 2014
  2. ncbi request reprint Using Twitter for breast cancer prevention: an analysis of breast cancer awareness month
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, 221Richards Building, Provo, UT 84602, USA
    BMC Cancer 13:508. 2013
  3. pmc Analysis of the purpose of state health departments' tweets: information sharing, engagement, and action
    Rosemary Thackeray
    Brigham Young University, Department of Health Science, Provo, UT, United States
    J Med Internet Res 15:e255. 2013
  4. pmc Correlates of health-related social media use among adults
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, Provo, UT, USA
    J Med Internet Res 15:e21. 2013
  5. pmc Adoption and use of social media among public health departments
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, 221 Richards Building, Provo, UT, USA
    BMC Public Health 12:242. 2012
  6. ncbi request reprint Using social marketing to develop diabetes self-management education interventions
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, 229 B Richards Building, Provo, UT 84602, USA
    Diabetes Educ 28:536-40, 542-4. 2002
  7. doi request reprint Developing an exchange mindset
    Rosemary Thackeray
    Brigham Young University, Provo, UT 84602, USA
    Health Promot Pract 11:618-21. 2010
  8. doi request reprint Creating successful price and placement strategies for social marketing
    Rosemary Thackeray
    Department of Health Science at Brigham Young University, Provo, Utah 84602, USA
    Health Promot Pract 11:166-8. 2010
  9. doi request reprint A multidirectional communication model: implications for social marketing practice
    Rosemary Thackeray
    Department of Health Science at Brigham Young University, Provo, Utah, USA
    Health Promot Pract 10:171-5. 2009
  10. ncbi request reprint Disparities in diabetes management practice between racial and ethnic groups in the United States
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, Provo, Utah 84602, USA
    Diabetes Educ 30:665-75. 2004

Detail Information

Publications23

  1. doi request reprint Congenital cytomegalovirus reference material: a content analysis of coverage and accuracy
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, 221 Richards Building, Provo, UT, 84602, USA
    Matern Child Health J 18:584-91. 2014
    ..Most of the CMV information is accurate. There is inadequate coverage given to prevention of CMV transmission, which may contribute to CMV remaining a continued leading cause of birth defects in the United States...
  2. ncbi request reprint Using Twitter for breast cancer prevention: an analysis of breast cancer awareness month
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, 221Richards Building, Provo, UT 84602, USA
    BMC Cancer 13:508. 2013
    ..However, there is a dearth of literature about how social media is used during awareness-related events. The purpose of this research was to understand how Twitter is being used during BCAM...
  3. pmc Analysis of the purpose of state health departments' tweets: information sharing, engagement, and action
    Rosemary Thackeray
    Brigham Young University, Department of Health Science, Provo, UT, United States
    J Med Internet Res 15:e255. 2013
    ..Research shows that nonprofit organizations use Twitter for three main functions: information sharing, community building, and action...
  4. pmc Correlates of health-related social media use among adults
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, Provo, UT, USA
    J Med Internet Res 15:e21. 2013
    ..Social media sites are emerging as a potential source for online health information. However, little is known about how people use social media for such purposes...
  5. pmc Adoption and use of social media among public health departments
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, 221 Richards Building, Provo, UT, USA
    BMC Public Health 12:242. 2012
    ....
  6. ncbi request reprint Using social marketing to develop diabetes self-management education interventions
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, 229 B Richards Building, Provo, UT 84602, USA
    Diabetes Educ 28:536-40, 542-4. 2002
  7. doi request reprint Developing an exchange mindset
    Rosemary Thackeray
    Brigham Young University, Provo, UT 84602, USA
    Health Promot Pract 11:618-21. 2010
    ....
  8. doi request reprint Creating successful price and placement strategies for social marketing
    Rosemary Thackeray
    Department of Health Science at Brigham Young University, Provo, Utah 84602, USA
    Health Promot Pract 11:166-8. 2010
    ..Strategies for making the product available at a desirable price and in places that are convenient are integral to the overall social marketing plan to facilitate behavior change...
  9. doi request reprint A multidirectional communication model: implications for social marketing practice
    Rosemary Thackeray
    Department of Health Science at Brigham Young University, Provo, Utah, USA
    Health Promot Pract 10:171-5. 2009
    ..As professionals respond to this evolving communication model, the practice of social marketing can remain vibrant as a relevant consumer-oriented approach to behavior change...
  10. ncbi request reprint Disparities in diabetes management practice between racial and ethnic groups in the United States
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, Provo, Utah 84602, USA
    Diabetes Educ 30:665-75. 2004
    ..The purpose of this study was to evaluate the association between race/ethnicity and self-management practices of people with diabetes...
  11. doi request reprint Integrating social media and social marketing: a four-step process
    Rosemary Thackeray
    Brigham Young University, Provo, UT, USA
    Health Promot Pract 13:165-8. 2012
    ..The purpose of this article is to provide a template for strategic thinking to successfully include social media as part of the social marketing strategy by using a four-step process...
  12. doi request reprint Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics
    Brad L Neiger
    Brigham Young University, Provo, UT, USA
    Health Promot Pract 13:159-64. 2012
    ..Process evaluation is presented in this article as an overarching evaluation strategy for social media...
  13. doi request reprint Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media
    Rosemary Thackeray
    Department of Health Science, Brigham Young University, Provo, Utah, USA
    Health Promot Pract 9:338-43. 2008
    ..0 will expand to allow health promotion practitioners more direct access to consumers with less dependency on traditional communication channels...
  14. pmc Use of twitter among local health departments: an analysis of information sharing, engagement, and action
    Brad L Neiger
    Department of Health Science, Brigham Young University, Provo, UT, USA
    J Med Internet Res 15:e177. 2013
    ....
  15. ncbi request reprint Evaluating social media's capacity to develop engaged audiences in health promotion settings: use of Twitter metrics as a case study
    Brad L Neiger
    Brigham Young University, Provo, UT, USA
    Health Promot Pract 14:157-62. 2013
    ..As use of social media in health promotion moves toward this end, evaluation metrics that verify progress and inform subsequent strategies will become increasingly important...
  16. pmc A policy and environmental response to overweight in childhood: the impact of Gold Medal Schools
    Brad L Neiger
    Department of Health Science, 221F Richards Building, Provo, UT 84602, USA
    Prev Chronic Dis 5:A132. 2008
    ..As a result, overweight in childhood and adolescence has become a substantial health problem that requires effective health promotion programs and interventions...
  17. ncbi request reprint Developing a promotional strategy: important questions for social marketing
    Rosemary Thackeray
    Brigham Young University in Provo, Utah, USA
    Health Promot Pract 8:332-6. 2007
    ..The purpose of this article is to clarify the role of promotion and describe key elements of developing a promotional strategy within the broader context of a social marketing initiative...
  18. doi request reprint Basic priority rating model 2.0: current applications for priority setting in health promotion practice
    Brad L Neiger
    Brigham Young University, Provo, UT, USA
    Health Promot Pract 12:166-71. 2011
    ..The authors also suggest a new name, BPR 2.0, to represent this revised model...
  19. ncbi request reprint Measuring the Relevance of Evaluation Criteria among Health Information Seekers on the Internet
    Michael D Barnes
    Brigham Young University, USA
    J Health Psychol 8:71-82. 2003
    ..This study identified the implications for evaluation criteria among Internet users, health professionals and website developers...
  20. ncbi request reprint Social marketing's unique contributions to health promotion practice
    Rosemary Thackeray
    Brigham Young University in Provo, Utah, USA
    Health Promot Pract 6:365-8. 2005
  21. doi request reprint Social marketing's unique contribution to mental health stigma reduction and HIV testing: two case studies
    Rosemary Thackeray
    Brigham Young University, Provo, UT, USA
    Health Promot Pract 12:172-7. 2011
    ..The two successful case studies show that social marketing principles can be applied to a wide variety of topics among various population groups...
  22. ncbi request reprint Segmentation on a shoestring: health audience segmentation in limited-budget and local social marketing interventions
    Michael D Slater
    School of Communication, The Ohio State University, Columbus, USA
    Health Promot Pract 7:170-3. 2006
  23. ncbi request reprint Competition: a social marketer's friend or foe?
    Jennifer J Clay Wayman
    Ogilvy Public Relations Worldwide, Washington, DC, USA
    Health Promot Pract 8:134-9. 2007
    ....