Steve Booth-Butterfield

Summary

Country: USA

Publications

  1. pmc The cost-effectiveness of 1% or less media campaigns promoting low-fat milk consumption
    Margo G Wootan
    Center for Science in the Public Interest, Washington, DC, USA
    Prev Chronic Dis 2:A05. 2005
  2. ncbi request reprint The message changes belief and the rest is theory: the "1% or less" milk campaign and reasoned action
    Steve Booth-Butterfield
    Department of Communication Studies, West Virginia University, Morgantown, WV 26508, USA
    Prev Med 39:581-8. 2004

Collaborators

Detail Information

Publications2

  1. pmc The cost-effectiveness of 1% or less media campaigns promoting low-fat milk consumption
    Margo G Wootan
    Center for Science in the Public Interest, Washington, DC, USA
    Prev Chronic Dis 2:A05. 2005
    ..Telephone surveys and supermarket milk sales data were used to measure the campaigns' effectiveness...
  2. ncbi request reprint The message changes belief and the rest is theory: the "1% or less" milk campaign and reasoned action
    Steve Booth-Butterfield
    Department of Communication Studies, West Virginia University, Morgantown, WV 26508, USA
    Prev Med 39:581-8. 2004
    ..This paper describes and presents data to support the theoretical force behind the "1% or less" nutrition intervention studies...