- The cost-effectiveness of 1% or less media campaigns promoting low-fat milk consumptionMargo G Wootan
Center for Science in the Public Interest, Washington, DC, USA
Prev Chronic Dis 2:A05. 2005..Telephone surveys and supermarket milk sales data were used to measure the campaigns' effectiveness...
- The message changes belief and the rest is theory: the "1% or less" milk campaign and reasoned actionSteve Booth-Butterfield
Department of Communication Studies, West Virginia University, Morgantown, WV 26508, USA
Prev Med 39:581-8. 2004..This paper describes and presents data to support the theoretical force behind the "1% or less" nutrition intervention studies...