- Social marketing: an overview of approach and effectsW A Smith
Academy for Educational Development, 1825 Connecticut Ave, NW, Washington, DC 20009, USA
Inj Prev 12:i38-43. 2006..The paper suggests that social marketing represents a viable companion to control and education approaches to behavior change to promote teen driving safety...
- Ev Rogers: helping to build a modern synthesis of social changeWilliam Smith
Executive Vice President, Academy for Educational Development, Washington, DC 20009, USA
J Health Commun 9:139-42. 2004