Affiliation: University of Stirling
- Understanding the potential and challenges of adenoma treatment as a prevention opportunity: insights from the BeWEL formative studyMartine Stead
Institute for Social Marketing, Stirling Management School, University of Stirling, Stirling, FK9 4LA, UK
Prev Med 54:97-103. 2012....
- Study protocol for BeWEL: the impact of a BodyWEight and physicaL activity intervention on adults at risk of developing colorectal adenomasAngela M Craigie
Centre for Research into Cancer Prevention and Screening, University of Dundee, UK
BMC Public Health 11:184. 2011..These diseases share risk factors related to the metabolic syndrome including large body size, abnormal lipids and markers of insulin resistance indicating common aetiological pathways...
- Why healthy eating is bad for young people's health: identity, belonging and foodMartine Stead
Institute for Social Marketing, University of Stirling and The Open University Stirling, Stirling FK9 4LA, UK
Soc Sci Med 72:1131-9. 2011..Interventions need not only to make healthy eating easier and more available, but also to address young people's emotional needs for identity and belonging...
- Factors influencing European GPs' engagement in smoking cessation: a multi-country literature reviewMartine Stead
Institute for Social Marketing, University of Stirling and The Open University, Stirling FK94LA
Br J Gen Pract 59:682-90. 2009..Smoking cessation advice by GPs is an effective and cost-effective intervention, but is not implemented as widely as it could be...
- Implementation evaluation of the Blueprint multi-component drug prevention programme: fidelity of school component deliveryMartine Stead
Institute for Social Marketing, University of Stirling, Scotland, UK
Drug Alcohol Rev 26:653-64. 2007..In this respect the Blueprint study represents a valuable contribution to the science of implementation fidelity...
- "Hello, hello--it's English I speak!": a qualitative exploration of patients' understanding of the science of clinical trialsM Stead
Institute for Social Marketing, University of Stirling and The Open University, Stirling FK9 4LA, UK
J Med Ethics 31:664-9. 2005..Suggestions are made about how to improve the national guidelines on written information for trial participants and pretesting of the information sheets is advocated...
- The effectiveness of social marketing interventions for health improvement: what's the evidence?Ross Gordon
Institute for Social Marketing, University of Stirling, Stirling, UK The Open University, UK
Public Health 120:1133-9. 2006..To review the effectiveness of social marketing interventions designed to improve diet, increase physical activity, and tackle substance misuse...
- Symposium on "The challenge of translating nutrition research into public health nutrition". Session 5: Nutrition communication. Obesity and social marketing: works in progressGeorgina Cairns
Institute of Social Marketing, University of Stirling and The Open University, Stirling FK94LA, UK
Proc Nutr Soc 68:11-6. 2009..Social marketing adopts a cyclical approach of learning, strategic development and evaluation, and therefore is well placed to integrate with the multi-disciplinary demands of obesity prevention strategies...
- Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speedingMartine Stead
Centre for Social Marketing at the University of Stirling and Open University, Department of Marketing, University of Stirling, Stirling FK9 4LA, UK
Health Educ Res 20:36-50. 2005..In conclusion, future directions for road safety advertising and for TPB research are discussed...
- The impact of a school-based nutrition education intervention on dietary intake and cognitive and attitudinal variables relating to fruits and vegetablesA S Anderson
Centre for Public Health Nutrition Research, Ninewells Medical School, University of Dundee, Dundee DD1 9SY, Scotland, UK
Public Health Nutr 8:650-6. 2005..To assess the impact of a school-based nutrition education intervention aimed at increasing the consumption of fruits and vegetables...
- The challenge of evaluating complex interventions: a framework for evaluating media advocacyMartine Stead
Centre for Social Marketing, University of Strathclyde, Glasgow, UK
Health Educ Res 17:351-64. 2002..The framework can be used to encourage strategic reflection on the media advocacy process, to guide evaluation of specific interventions, and to demonstrate to funders the importance and complexity of evaluation in this promising field...
- The impact of a community-based food skills intervention on cooking confidence, food preparation methods and dietary choices - an exploratory trialWendy L Wrieden
Centre for Public Health Nutrition Research, University of Dundee, Ninewells Hospital and Medical School, Dundee DD1 9SY
Public Health Nutr 10:203-11. 2007..To evaluate the feasibility of undertaking a food skills intervention study in areas of social deprivation aimed at altering cooking confidence, food preparation methods and dietary choices...