Frank Auton

Summary

Affiliation: University of Westminster
Country: UK

Publications

  1. doi request reprint Opinion: the case for advertising pharmaceuticals direct to consumers
    Frank Auton
    Westminster Business School, University of Westminster, 35 Marylebone Road, London NW15LS, UK
    Future Med Chem 1:587-92. 2009

Detail Information

Publications1

  1. doi request reprint Opinion: the case for advertising pharmaceuticals direct to consumers
    Frank Auton
    Westminster Business School, University of Westminster, 35 Marylebone Road, London NW15LS, UK
    Future Med Chem 1:587-92. 2009
    ..b>Frank Auton, senior lecturer in marketing and business strategy at the University of Westminster, UK, presents his case in ..