S J Anderson

Summary

Affiliation: University of Nottingham
Country: UK

Publications

  1. pmc "And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public
    S J Anderson
    Division of Epidemiology and Public Health, University of Nottingham, Clinical Sciences Building, Room B11, City Hospital Campus, Nottingham, NG5 1PB, UK
    Tob Control 17:222-9. 2008

Detail Information

Publications1

  1. pmc "And they told two friends...and so on": RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public
    S J Anderson
    Division of Epidemiology and Public Health, University of Nottingham, Clinical Sciences Building, Room B11, City Hospital Campus, Nottingham, NG5 1PB, UK
    Tob Control 17:222-9. 2008
    ..To explore viral marketing strategies for Eclipse cigarettes used by the RJ Reynolds Company (Winston-Salem, North Carolina, USA)...