Mei Fang Chen

Summary

Affiliation: Tatung University
Country: Taiwan

Publications

  1. doi Consumer trust in food safety--a multidisciplinary approach and empirical evidence from Taiwan
    Mei Fang Chen
    Department of Business Management, Tatung University, Taipei, Taiwan
    Risk Anal 28:1553-69. 2008
  2. doi The joint moderating effect of health consciousness and healthy lifestyle on consumers' willingness to use functional foods in Taiwan
    Mei Fang Chen
    Department of Business Management, Tatung University, Taipei, Taiwan
    Appetite 57:253-62. 2011

Detail Information

Publications2

  1. doi Consumer trust in food safety--a multidisciplinary approach and empirical evidence from Taiwan
    Mei Fang Chen
    Department of Business Management, Tatung University, Taipei, Taiwan
    Risk Anal 28:1553-69. 2008
    ....
  2. doi The joint moderating effect of health consciousness and healthy lifestyle on consumers' willingness to use functional foods in Taiwan
    Mei Fang Chen
    Department of Business Management, Tatung University, Taipei, Taiwan
    Appetite 57:253-62. 2011
    ..The empirical results and findings from this study would be valuable for the marketers in the functional food industry to formulate marketing communication strategies and facilitate this industry's development...