Yu Hung Chien

Summary

Affiliation: National Taiwan Normal University
Country: Taiwan

Publications

  1. ncbi request reprint Persuasiveness of online flu-vaccination promotional banners
    Yu Hung Chien
    Department of Technology Application and Human Resource Development, National Taiwan Normal University, Taipei
    Psychol Rep 112:365-74. 2013
  2. ncbi request reprint Message framing and color combination in the perception of medical information
    Yu Hung Chien
    Department of Technology Application and Human Resource Development, National Taiwan Normal University
    Psychol Rep 108:667-72. 2011

Detail Information

Publications2

  1. ncbi request reprint Persuasiveness of online flu-vaccination promotional banners
    Yu Hung Chien
    Department of Technology Application and Human Resource Development, National Taiwan Normal University, Taipei
    Psychol Rep 112:365-74. 2013
    ..The theoretical and practical implications of manipulating these two factors in the development of effective health-promotion materials are discussed...
  2. ncbi request reprint Message framing and color combination in the perception of medical information
    Yu Hung Chien
    Department of Technology Application and Human Resource Development, National Taiwan Normal University
    Psychol Rep 108:667-72. 2011
    ..Loss-framed messages presented on a white background with black characters significantly increased the willingness of the participants to receive the vaccine...