- Persuasiveness of online flu-vaccination promotional bannersYu Hung Chien
Department of Technology Application and Human Resource Development, National Taiwan Normal University, Taipei
Psychol Rep 112:365-74. 2013..The theoretical and practical implications of manipulating these two factors in the development of effective health-promotion materials are discussed...
- Message framing and color combination in the perception of medical informationYu Hung Chien
Department of Technology Application and Human Resource Development, National Taiwan Normal University
Psychol Rep 108:667-72. 2011..Loss-framed messages presented on a white background with black characters significantly increased the willingness of the participants to receive the vaccine...