Chingching Chang

Summary

Affiliation: National Chengchi University
Country: Taiwan

Publications

  1. doi request reprint News coverage of health-related issues and its impacts on perceptions: Taiwan as an example
    Chingching Chang
    Department of Advertising, National Chengchi University, Taiwan
    Health Commun 27:111-23. 2012
  2. ncbi request reprint Personal values, advertising, and smoking motivation in Taiwanese adolescents
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    J Health Commun 10:621-34. 2005
  3. ncbi request reprint Changing smoking attitudes by strengthening weak antismoking beliefs - Taiwan as an example
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    J Health Commun 11:769-88. 2006
  4. ncbi request reprint Ideal self-image congruency as a motivator for smoking: the moderating effects of personality traits
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    Health Commun 22:1-12. 2007
  5. doi request reprint Increasing mental health literacy via narrative advertising
    Chingching Chang
    Department of Advertising, National Chengchi University, Taiwan
    J Health Commun 13:37-55. 2008
  6. doi request reprint Psychological motives versus health concerns: predicting smoking attitudes and promoting antismoking attitudes
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    Health Commun 24:1-11. 2009
  7. doi request reprint Enhancing the effectiveness of antismoking messages via self-congruent appeals
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    Health Commun 24:33-40. 2009
  8. doi request reprint The effects of retrieval ease on health issue judgments: implications for campaign strategies
    Chingching Chang
    Departmentof Advertising, National Chengchi University, Taipei, Taiwan
    Health Commun 25:670-80. 2010
  9. doi request reprint Men's and women's responses to two-sided health news coverage: a moderated mediation model
    Chingching Chang
    a Department of Advertising, National Chengchi University, Taipei, Taiwan
    J Health Commun 18:1326-44. 2013

Detail Information

Publications9

  1. doi request reprint News coverage of health-related issues and its impacts on perceptions: Taiwan as an example
    Chingching Chang
    Department of Advertising, National Chengchi University, Taiwan
    Health Commun 27:111-23. 2012
    ..Thus, it is important for news coverage to provide information that increases the audience's efficacy when alerting it to health threats...
  2. ncbi request reprint Personal values, advertising, and smoking motivation in Taiwanese adolescents
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    J Health Commun 10:621-34. 2005
    ..Second, a content analysis of cigarette ads in magazines found hedonic gratification values to be the most commonly portrayed values, occurring in 62.7% of ads...
  3. ncbi request reprint Changing smoking attitudes by strengthening weak antismoking beliefs - Taiwan as an example
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    J Health Commun 11:769-88. 2006
    ....
  4. ncbi request reprint Ideal self-image congruency as a motivator for smoking: the moderating effects of personality traits
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    Health Commun 22:1-12. 2007
    ..Implications and suggestions for antismoking campaigns are discussed...
  5. doi request reprint Increasing mental health literacy via narrative advertising
    Chingching Chang
    Department of Advertising, National Chengchi University, Taiwan
    J Health Commun 13:37-55. 2008
    ....
  6. doi request reprint Psychological motives versus health concerns: predicting smoking attitudes and promoting antismoking attitudes
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    Health Commun 24:1-11. 2009
    ..Implications for antismoking campaigns are discussed...
  7. doi request reprint Enhancing the effectiveness of antismoking messages via self-congruent appeals
    Chingching Chang
    Department of Advertising, National Chengchi University, Taipei, Taiwan
    Health Commun 24:33-40. 2009
    ..Findings supported the idea that health communication campaign designers can maximize message effectiveness by developing different messages for different target segments of the population based on their self-construals...
  8. doi request reprint The effects of retrieval ease on health issue judgments: implications for campaign strategies
    Chingching Chang
    Departmentof Advertising, National Chengchi University, Taipei, Taiwan
    Health Commun 25:670-80. 2010
    ..Finally, in experiment four, exposure to PSAs encouraged content-based judgments when the issue was of great concern...
  9. doi request reprint Men's and women's responses to two-sided health news coverage: a moderated mediation model
    Chingching Chang
    a Department of Advertising, National Chengchi University, Taipei, Taiwan
    J Health Commun 18:1326-44. 2013
    ..Moreover, the ambivalent feelings mediate the interaction between gender and news presentation (i.e., 1- or 2-sided) on attitudes toward health issues and behavioral intentions to adopt advocated health behaviors. ..