- Asking mom: formative research for an HPV vaccine campaign targeting mothers of adolescent girlsAutumn Shafer
College of Mass Communications, Texas Tech University, Lubbock, 79409, USA
J Health Commun 16:988-1005. 2011..Mothers also reacted more positively to text about preventing cervical cancer than about preventing HPV, a sexually transmitted disease. Mothers preferred message concepts with photos of minorities and Caucasian mothers and daughters...