Detail Information
Publications
The role of consideration set size in explaining fish consumptionAsbjorn Warvik Rortveit
Department of Social Science and Marketing, Norwegian College of Fishery Science, University of Tromso, NO 9037 Tromso, Norway
Appetite 49:214-22. 2007..The size of the set is positively related to frequency of fish consumption, but with somewhat less direct effect than attitude and knowledge...
Combining the role of convenience and consideration set size in explaining fish consumption in NorwayAsbjorn Warvik Rortveit
Department of Social Science and Marketing, Norwegian College of Fishery Science, University of Tromso, NO 9037 Tromso, Norway
Appetite 52:313-7. 2009..Future research for other food categories should be done to enhance the external validity...
