Gillian Ku

Summary

Affiliation: London Business School

Publications

  1. ncbi Starting low but ending high: a reversal of the anchoring effect in auctions
    Gillian Ku
    London Business School, England
    J Pers Soc Psychol 90:975-86. 2006
  2. ncbi When winning is everything
    Deepak Malhotra
    Harvard Business School, Boston, USA
    Harv Bus Rev 86:78-86, 129. 2008
  3. ncbi Before escalation: behavioral and affective forecasting in escalation of commitment
    Gillian Ku
    Organisational Behaviour Department, London Business School, London, United Kingdom
    Pers Soc Psychol Bull 34:1477-91. 2008
  4. ncbi The effects of perspective-taking on prejudice: the moderating role of self-evaluation
    Adam D Galinsky
    Department of Management and Organizations, Kellogg School of Management, Northwestern University, Evanston, IL 60208, USA
    Pers Soc Psychol Bull 30:594-604. 2004

Collaborators

Detail Information

Publications4

  1. ncbi Starting low but ending high: a reversal of the anchoring effect in auctions
    Gillian Ku
    London Business School, England
    J Pers Soc Psychol 90:975-86. 2006
    ..By broadening the understanding of anchors to extended social interactions and open markets, the authors identify when and why starting prices anchor...
  2. ncbi When winning is everything
    Deepak Malhotra
    Harvard Business School, Boston, USA
    Harv Bus Rev 86:78-86, 129. 2008
    ..Decision makers will be most successful when they focus on winning contests in which they have a real advantage--and take a step back from those in which winning exacts too high a cost...
  3. ncbi Before escalation: behavioral and affective forecasting in escalation of commitment
    Gillian Ku
    Organisational Behaviour Department, London Business School, London, United Kingdom
    Pers Soc Psychol Bull 34:1477-91. 2008
    ..The discussion focuses on the theoretical and practical importance of forecasting on escalation and on the importance of understanding both behavioral and affective forecasting effects simultaneously...
  4. ncbi The effects of perspective-taking on prejudice: the moderating role of self-evaluation
    Adam D Galinsky
    Department of Management and Organizations, Kellogg School of Management, Northwestern University, Evanston, IL 60208, USA
    Pers Soc Psychol Bull 30:594-604. 2004
    ..The discussion focuses on how debiasing intergroup thought is often best accomplished by working through the very processes that produced the bias in the first place...