Yahui Kang

Summary

Publications

  1. ncbi The effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactions
    Yahui Kang
    Bell Falla and Associates, 383 Main Avenue, Norwalk, CT 06851, USA
    Nicotine Tob Res 11:254-61. 2009
  2. ncbi The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectiveness
    Yahui Kang
    Annenberg School for Communication, University of Pennsylvania, PA, USA
    Health Commun 24:483-93. 2009

Detail Information

Publications2

  1. ncbi The effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactions
    Yahui Kang
    Bell Falla and Associates, 383 Main Avenue, Norwalk, CT 06851, USA
    Nicotine Tob Res 11:254-61. 2009
    ..Studies have found that smoking-related cues elicit smoking urges in addicted smokers. This work presents the first cue-reactivity study in the context of antismoking advertisements...
  2. ncbi The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectiveness
    Yahui Kang
    Annenberg School for Communication, University of Pennsylvania, PA, USA
    Health Commun 24:483-93. 2009
    ..It may also help researchers design more effective anti-marijuana ads by isolating adverse elements in the ads that may elicit boomerang effects in the target population...