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Direct-to-consumer advertisements for HIV antiretroviral medications: a progress reportAlexander Kallen
Centers for Disease Control and Prevention, Atlanta, Georgia, USA
Health Aff (Millwood) 26:1392-8. 2007..Current ads appear to have addressed previous concerns, but important problems still exist, such as failing to specify the medication's role in current treatment, to quantify drug efficacy, or to highlight life-threatening side effects...
