- Why e-return services fail: a psychological contract violation approachPei Ling Hsieh
Department of Marketing Management, Takming University of Science and Technology, Taipei, Taiwan
Cyberpsychol Behav Soc Netw 15:655-62. 2012..These factors contribute to the subsequent success of e-RS, especially, customers' TR and SI. Furthermore, recommendations are made on how firms should evaluate PCV and its influencing factors to prevent e-RS failure...